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We Turned Setbacks Into Scalable Power
Through the challenges of the Borgers fraud audit—and even while operating under constrained yield—we transformed our business. What began as an exclusive partnership model built on proprietary IP has evolved into a fully democratized tech stack. Today, we own our intellectual property outright, allowing us to scale with transparency, agility, and control.
AVOD Explained: Dominating the New Era of Precision Video Advertising
admin | March 24, 2026
Subscription fatigue isn’t a theory; it’s a hard ceiling that forced 52% of US consumers to cancel at least one streaming service in 2023. The era of…
The Evolution of TV Advertising: From Broad Awareness to Precision Performance
admin | March 23, 2026
Traditional tv advertising is a graveyard of wasted capital where 40% of impressions never reach a qualified buyer. For decades, brands accepted…
CTV Advertising Agency: How to Ignite High-Intent Growth in 2026
admin | March 22, 2026
Traditional linear TV buys are currently hemorrhaging capital, with 40% of ad spend vanishing into broad demographics that have zero intent to…
Full Funnel Marketing: Architecting Predictable ROI Through Precision Targeting
admin | March 21, 2026
Your current marketing budget is likely leaking 38% of its value into the void of bot traffic and low-intent clicks, according to 2024 performance…
B2B Marketing in 2026: The Strategic Shift to Intent-Based Precision
admin | March 20, 2026
Your current demand generation strategy is likely hemorrhaging 42% of its capital on non-human traffic and dead-end leads. It’s a brutal reality that…
CTV vs. OTT: The Strategic Difference Between Content and Destination in 2026
admin | March 19, 2026
In Q4 2024, data from independent audits revealed that 64% of mid-market agencies are actively incinerating capital because they treat content…
Connected TV Advertising: The Precision Engine for Modern Demand Gen (2026)
admin | March 18, 2026
Traditional linear TV is a legacy cost center that incinerates 40% of its budget on unverified impressions and non-human traffic. You’ve likely felt…
Stock Titan: “Garage Doors to HVAC: Brands Flock to Specificity’s Performance Marketing”
admin | March 9, 2026
Monday, 09 March 2026 06:30 AM Topic: Company Update SARASOTA, FL / ACCESS Newswire / March 9, 2026 – Specificity (OTCID: SPTY), a leading performance marketing agency known for its proprietary advertising technology and human verified audience targeting, today announced a surge of new client partnerships across multiple industries following a series of strategic growth initiatives…
Specificity (OTCID:SPTY) to Present on the Emerging Growth Conference on February 26th, 2026.
admin | February 24, 2026
Specificity invites individual and institutional investors as well as advisors and analysts, to attend its real-time, interactive presentation on the Emerging Growth Conference. SARASOTA, FLORIDA / ACCESS Newswire / February 24, 2026 / Specificity (OTCID:SPTY), an AI-powered advertising technology company specializing in fraud prevention and real-time intent targeting, today announced that Founder and CEO Jason Wood will present…
Stock Titan: Specificity (OTCID: SPTY) Launches Strategic Expansion into $600B Home Services Market with Proprietary Human-Only, Intent-Driven Advertising Platform
admin | February 17, 2026
Tuesday, 17 February 2026 10:00 AM Topic: Company Update SARASOTA, FL / ACCESS Newswire / February 17, 2026 / Specificity (OTCID:SPTY), a full-service advertising agency powered by proprietary AI-driven fraud prevention and real-time intent technology, today announced its strategic expansion into the U.S. home services sector – a market exceeding $600 billion annually. The initiative marks a focused vertical…