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The Problem with Reliance Upon Adtech
My dad, who was a union man, always said about the union, “The only promise the union truly delivers is that you’ll make exactly the same amount of money as the dumbest guy that was hired the same day you were.” A unique perspective from a lifelong Teamster. I see Adtech platforms in much the…
Read MoreWith Absolute Specificity #6 – Greg Cummings
Online services and platforms are already easy to us as they are, but how can they become far more efficient? You can push their limits even further by integrating a software algorithm that will save a significant portion of the user’s time and energy. In this episode, Jason A. Wood is joined by Greg…
Read MoreProactive Investors – “Specificity shares how its unique approach to digital marketing led to 53% growth in its first year”
CEO Jason Wood joins Natalie Stoberman from the Proactive newsroom to discuss how the company plans to navigate its client acquisition strategy after seeing significant growth in its launch year. Read Full Article on Proactive Investors >
Read MoreYahoo!Finance – “Specificity Reports Annual Growth of 53% for 2022”
If you think that’s impressive, consider the fact we purposely shed many small clients that weren’t profitable during this time period. Doing so cut revenue as we grew our footprint in clients with larger campaigns. The growth in 2022 was just the beginning. We will be sharing our Q1 2023 growth numbers soon! Read the…
Read MoreWith Absolute Specificity #5 – Josh Cohol
Youngstown Tile does two prongs of business. It does commercial build-outs and residential projects. In this episode, Josh Cohol, the owner of the company, takes pride in the quality of service his business provides and how it still drives people into the market. Many businesses were greatly affected by COVID, but Youngstown Tile remains…
Read MoreWith Absolute Specificity #4 – Kevin Harrington & Brandon T. Adams
In today’s ever-changing business landscape, it’s more important than ever to have a laser-sharp focus on your marketing strategy. In this episode, we sit down with Kevin Harrington and Brandon T. Adams to learn how they’re helping their clients succeed in the face of inflation, economic downturns, and big tech updates. Kevin is a…
Read MoreWith Absolute Specificity #3 – Lisa Terzigni-Miller
Local businesses can only succeed if they have the full support of their local community. But with the rise of online shopping and big box retailers, more and more people are setting them aside. Lisa Terzigni-Miller refuses to bow to the harsh competition, and her perseverance is evident as one of the owners of…
Read MoreWith Absolute Specificity #2 – Brandon T. Adams
We all have powerful stories, but it is in sharing them that makes the most impact. Brandon T. Adams knows this to be true. As a 2X Emmy® Award-Winning Producer, TV Host, Media Expert, Investor and Advisor, he has figured out the value of allowing companies and individuals to make their stories and messages…
Read MoreWith Absolute Specificity #1 – Jeff Shirley
There is an art and science to brand marketing. It’s not just about choosing fonts and colors. Everything has a reason to it. And a lot of it is tied to the concept of specificity. Jeff Shirley knows this stuff from spending more than a decade as a marketer and brand strategist in companies…
Read MoreHow To Leave A Review
To rate our podcast “5-stars” on Apple Podcasts or Podchaser please scroll to the corresponding instructions below. All other platforms do not have ratings or reviews for podcasts on their apps. Apple Podcasts First, ensure that you are signed in by clicking the Account menu at the top of your screen and selecting your Apple ID. Next, click…
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