Specificity Deploys Agentic AI Stack and Launches TCPA Compliant Speed-to-Lead Voice Platform
Publicly traded digital marketing and ad tech firm becomes one of the first to combine verified-human ad delivery with a legally compliant AI voice opt-in framework, setting a new standard for lead conversion.
SARASOTA, FL, June 25, 2026 — Specificity (OTCID:SPTY), a performance-driven digital marketing and ad tech firm redefining how brands reach verified human audiences across CTV, programmatic, search, and social, today announced the deployment of its agentic AI stack and the launch of its speed-to-lead AI voice platform, built on a legally compliant opt-in framework.
The Problem Nobody Is Solving
The advertising industry has spent years optimizing the top of the funnel while ignoring what happens the moment a lead arrives. Response time is the single biggest revenue leak in any lead-dependent business. Industry data consistently shows conversion rates drop sharply after the first five minutes of non-response. “This technology solves that challenge and does even more”, said Jason Wood, CEO. Specificity is also using voice agents to contact website visitors whom opt in in real time for the purposes of scheduling or to transfer to a live human being in real time. I believe this is the most acute speed-to-lead play in the market right now”
Specificity saw the problem as a huge opportunity and brought the solution to market immediately.
The Speed-to-Lead Platform
Specificity’s speed-to-lead system deploys AI voice agents that engage people showing intent by clicking on an ad and visiting a website, in real time. The moment intent is expressed, those who opt-in get an AI agent phone call offering to connect the web visitor with a real human being in under a minute of their visit to the website. This can be done for the purpose of getting more information, answering questions, scheduling an in person visit and much more. The immediacy of connectivity ushers in a one of a kid speed-to-lead that Specificity competitors don’t offer. The system is engineered to maximize conversion. But what separates it from every other AI voice offering in the market is the compliance architecture underneath it.
The company has developed an opt-in structure that captures express written consent at the point of lead capture or at the point of website visit. Every AI voice interaction is legally sound under current TCPA guidelines and FCC direction. As state-level AI voice legislation continues to tighten, Specificity’s framework is built to stay ahead of it.
“Keeping both Specificity and our clients in full legal compliance is a top priority. The laws are changing rapidly to keep up with the speed with which AI is being adopted,” said Jason, Founder and CEO of Specificity. “We built the compliance layer first because that’s the right way to do this. It also happens to be a significant competitive advantage, which is a top priority for Specificity. Specificity’s technology has always been designed to keep us and our clients three steps ahead of competitors. This is not a shift away from our bot traffic solution technology but instead, a joining of agentic AI and insertion into that technology.”
Agentic AI: Live, Not Theoretical
While most of the industry continues to present AI as a future capability, Specificity is deploying it now. Through its partnership with a specialized AI development team, the company is actively building and launching agentic AI workflows for clients across industries. These are not chatbots or simple automations. These are systems that reason, act, and execute across platforms with the exact right amount of human input.
The result is an end-to-end growth stack: verified-human media delivery on the front end, agentic AI driving lead engagement, follow-up, and client automation on the back end. No other partner in the market delivers both from a single relationship at Specificity’s price point and execution speed.
Built on Verified-Human Delivery
The agentic AI expansion is built on top of Specificity’s core, our operational audience identification marketing infrastructure. Specificity’s real-time intent data, and cross-channel campaign execution capabilities across CTV, programmatic, search, and social drive people showing intent to purchase to our clients’ website in real time. That foundation, now paired with AI voice lead conversion, creates an end-to-end growth engine that the market has not seen from a single provider at this scale.
About Specificity
Specificity (OTCID:SPTY) is a publicly traded, performance-driven digital marketing and ad tech firm redefining how brands reach verified human audiences through real-time intent data. Utilizing proprietary bot-filtering technology, real-time intent data, and cross-channel campaign execution across CTV, programmatic, search, and social, Specificity helps businesses eliminate wasted ad spend, improve campaign performance, and drive measurable growth. The company operates across the United States and Europe. For more information, visit specificity.com.
Forward-Looking Statements: This press release contains forward-looking statements within the meaning of applicable securities laws. These statements involve known and unknown risks and uncertainties that may cause actual results to differ materially. Specificity, Inc. undertakes no obligation to update these statements.
Media Contact
Chris Gruening
info@specificityinc.com
www.specificityinc.com