The Problem: Advertisers are wasting huge sums of money every year due to digital ad platforms building “audiences” inside their own systems, with said audiences including a messy mix of:
- Real People (good)
- Bots (not good)
- Fake/Synthetic Identities (not good)
- Other Invalid Users (not good)
Advertisers can’t tell who’s real, so they pay for impressions and performance that looks good on a reporting dashboard but don’t translate to real customers. This causes massive waste and poor return on ad spend.
The Solution: Specificity builds the audience outside those big tech platforms, making sure it’s human-verified and bot-free using its own identity graphs. This creates a verified audience, provides targeting that reaches real humans (not bots and fake traffic) and dramatically increases return on ad spend.
Marketing Flow
Intent Data
With clean, bot-free data that updates daily, we START with the people LOOKING for your products/services.
Target CTV Advertising
We saturate your specifically targeted audience through Connected TVs in virtually any home nationwide
Social & Display Advertising
Reach your selected audience anywhere on their mobile and desktop devices
Automated Workflows
Streamline data outreach, follow-up and marketing by using predefined rules and triggers to move data, actions and re-engage for client conversion through a process without manual intervention.
Retargeting
Re-engage users who have previously interacted with your brand by displaying targeted ads across websites, social media, or email to encourage conversion.
Resolution
Resolve Audience with website visits and add them into your CRM for follow up!
Build out of First Party Data Assets
We building a first party data set of those who are engaged in the campaign, down to profile information creating a high-intent audience.
"My experience with Specificity has been bar none. I have been absolutely blown away by the positive results. They bring customers to me. They open the door, let them come in and allow me the ability to close those."
Joshua Cohol
Owner of Youngstown Tile & Terrazzo