Understanding the hybrid model.

If you are paying separately for your data, audience activation, ad spend, and tracking – you are wasting money and falling prey to every platform’s monetization model.

It's a money pit, and you're playing right into the hands of their profit game.

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The problems with siloing every part of your campaign:

The Data:

There are two parts– understanding your audience and then making sure you are actually targeting that audience. If you are building out your data on each platform separately you are most likely talking to different audiences– wasting spend since you are not saturating the audience as a whole.

Audience Activation:

When you take your data to have it activated for each platform, without a doubt bots are being dealt in, since there is no device mapping or signal data to verify they are real people.

Ad Spend:

Once you start deploying ad spend on the different platforms, you are wasting money several ways. One, without having one audience published across all platforms and channels you have no clue what audience you are saturating. Two- a good chunk of that budget is being wasted on bots or no viewable impressions. 

Tracking:

If you aren’t able to track your engagement through conversion from your target audience, you don’t know which segment of your audience is driving the conversions.

How Specificity solves these problems:

The Data:

We build out granular audiences based on who you need to talk to, and ONLY those people. This audience is signal verified with device mapping to ensure bots are removed from the audience. Site traffic resolution is also a big part of the data, building out a first party intent data set for your business.

Audience Activation:

We publish the same audience across platforms to use an omni-channel approach for saturation. This ensures we are targeting the same audience across the channels for optimal saturation.

Ad Spend:

When data is published across multiple channels, we set saturation levels based on the goal of the campaign. We reach the optimal level across the entire audience, not just relegated to channel saturation. Additionally, cutting out bot traffic in the initial audience set up ensures we are only spending 

Tracking:

Since we have visibility of the audience from the data build, to ad serving and then engagement we can attribute action and conversion to segments of your audience. This gives us the ability to track ROI and identify where there is opportunity for additional conversions. We also resolve the site traffic to help attribute conversions. 

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Marketing Flow

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Intent Data

With clean, bot-free data that updates daily, we START with the people LOOKING for your products/services.

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Target CTV Advertising

We saturate your specifically targeted audience through Connected TVs in virtually any home nationwide

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Social & Display Advertising

Reach your selected audience anywhere on their mobile and desktop devices

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Automated Workflows

Streamline data outreach, follow-up and marketing by using predefined rules and triggers to move data, actions and re-engage for client conversion through a process without manual intervention.

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Retargeting

Re-engage users who have previously interacted with your brand by displaying targeted ads across websites, social media, or email to encourage conversion.

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Resolution

Resolve Audience with website visits and add them into your CRM for follow up!

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Build out of First Party Data Assets

We building a first party data set of those who are engaged in the campaign, down to profile information creating a high-intent audience.

"My experience with Specificity has been bar none. I have been absolutely blown away by the positive results. They bring customers to me. They open the door, let them come in and allow me the ability to close those."

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Joshua Cohol
Owner of Youngstown Tile & Terrazzo

Marketing should be driven by signals, not guesses.

We help you reach real people who are actively in market, align strategy with intent, and turn attention into outcomes that actually move the business forward.
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