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We Turned Setbacks Into Scalable Power
Through the challenges of the Borgers fraud audit—and even while operating under constrained yield—we transformed our business. What began as an exclusive partnership model built on proprietary IP has evolved into a fully democratized tech stack. Today, we own our intellectual property outright, allowing us to scale with transparency, agility, and control.
Specificity Appoints Richard L. Berry, III as Chief Operating Officer
admin | November 12, 2024
Tampa, FL, (Newsfile Corp- November 12 ,2024) – Specificity (OTCQB: SPTY) (the “Company”), a leader in precision digital marketing, is proud to announce the appointment of Richard L. Berry, III, as its new Chief Operating Officer. With over 30 years of experience in building successful businesses across various industries, Berry’s leadership marks an important milestone…
Yahoo Finance: “Specificity Shifting its Listing to OTC Alternative Markets”
admin | July 16, 2024
Plans to Move Back Quickly to OTCQB Once SEC Filings Get Caught Up July 16, 2024 6:30 AM EDT | Source: Specificity Tampa, Florida–(Newsfile Corp. – July 16, 2024) – Specificity Inc. (OTCQB: SPTY) (the “Company”), a full-service digital marketing firm that delivers cutting-edge marketing solutions, today announced its movement to the OTC Alternative Markets in order to…
Newsfile: “Specificity Inc. Acquires livePRO: A Strategic Move to Revolutionize Real-Time Customer Interaction”
admin | June 20, 2024
Tampa, Florida–(Newsfile Corp. – June 20, 2024) – Specificity (OTCQB: SPTY), a leading digital marketing firm renowned for its precision targeting through market disrupting and innovative solutions, today announced an agreement reached to move forward with the acquisition of livePRO, a pioneering platform that enables businesses to connect with their ideal customer prospects and interact with them…
Ready, Fire, Aim!
admin | June 19, 2024
And Other Stupid Shit Your Agency Is Talking You Into… As the CEO of an AdTech/ Marketing company, built in a hybrid model specifically designed for the challenges of 2024, my biggest market challenge is collective stupidity- or- group think. I’m not saying others are stupid, I’m saying that pretending like the whole ad serving…
Lessons Learned
admin | June 5, 2024
This is why I built a tech stack for capital market CEOs Navigating capital markets is incredibly difficult. We took our company public in 2022 and have seen the best and worse it has to offer. That’s for another discussion. One of the biggest challenges is selecting the people you are going to war with….
Jason A. Wood Special Guest on DFY Podcast: Marketer of the Day
admin | June 3, 2024
Specificity’s Proficiency in Data-Driven Marketing Episode Released March 8, 2024 Have you ever wondered why your online marketing is not meeting your expectations, even after putting in a lot of effort? Imagine being able to target your ideal audience accurately, removing any guesswork and increasing your return on investment. In a world filled with data,…
Specificity Partners with livePRO to help Revolutionize Home Services Industry
admin | May 24, 2024
FOR IMMEDIATE RELEASE Specificity Partners with livePRO to help Revolutionize Home Services Industry TAMPA, FL / May 24, 2024 – In a move set to redefine the home services landscape, Specificity (OTCQB:SPTY) has joined forces with livePRO to help spearhead the launch of the innovative platform set to modernize the home services industry. This collaboration…
Nasdaq -“Specificity Announces $5M Capital Raise in Partnership with Qubit Capital”
admin | April 10, 2024
TAMPA, FL / ACCESSWIRE / March 11, 2024 / Specificity (OTCQB:SPTY) a trailblazing digital marketing agency specializing in audience identification, announces the launch of a $5 million seed round in collaboration with Qubit Capital, a leading venture capital firm. Specificity aims to aggressively take to market its industry disrupting tech stack of tools that solve three of the industry’s largest challenges representing…
Specificity Unveils Put-Thru: A Game-Changing Solution for SMB’s to Combat Ad Fraud and Boost ROI
admin | March 11, 2024
Specificity Unveils Put-Thru: A Game-Changing Solution for SMB’s to Combat Ad Fraud and Boost ROI March 20, 2024 – Specificity (OTCQB:SPTY), a leader in innovative marketing solutions, is proud to announce the launch of Put-Thru, a groundbreaking venture aimed at revolutionizing digital advertising for small and medium-sized businesses (SMBs). This new offering, developed in…
Exposing Meta’s Fake Lead Traffic: A Wake-Up Call for Marketers
admin | February 28, 2024
As marketers, we’re always navigating the ever-changing landscape of digital advertising platforms, seeking innovative ways to reach our target audience and drive meaningful results for our clients. However, recent events have shed light on a disturbing trend that threatens the integrity of our efforts and the trust of our clients. We’ve uncovered Meta’s unsettling practice…