Local businesses can only succeed if they have the full support of their local community. But with the rise of online shopping and big box retailers, more and more people are setting them aside. Lisa Terzigni-Miller refuses to bow to the harsh competition, and her perseverance is evident as one of the owners of…

  We all have powerful stories, but it is in sharing them that makes the most impact. Brandon T. Adams knows this to be true. As a 2X Emmy® Award-Winning Producer, TV Host, Media Expert, Investor and Advisor, he has figured out the value of allowing companies and individuals to make their stories and messages…

  There is an art and science to brand marketing. It’s not just about choosing fonts and colors. Everything has a reason to it. And a lot of it is tied to the concept of specificity. Jeff Shirley knows this stuff from spending more than a decade as a marketer and brand strategist in companies…

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Revolutionary Location-Based Device ID Targeting TAMPA, FL / ACCESSWIRE / November 17, 2022 / Specificity Inc. (OTCQB:SPTY) (the “Company”), a full-service digital marketing firm that delivers cutting-edge marketing solutions, today announced its digital marketing platform PickPocket will launch by the end of the year. PickPocket exemplifies Specificity’s mission to deliver the latest digital marketing technology to…

Focused on Increasing Awareness and Enhancing Stockholder Value TAMPA, FL / ACCESSWIRE / November 2, 2022 / Specificity Inc. (OTCQB:SPTY) (the “Company”), a full-service digital marketing firm that delivers cutting-edge marketing solutions, today announced that it has retained ClearThink, a strategic advisory firm, and Bear Creek Capital, a capital markets advisory firm, to develop and deploy a comprehensive investor outreach and communications…

Apple has recently unveiled their newest products in a live event, but the new iPhone, Apple Watch, and AirPod features are not what made our ears perk up… it was the fact that they are now going to be selling online advertising. This is something they have never embraced before. We saw this coming when…

Well-Positioned for Accelerated Growth TAMPA, FL / ACCESSWIRE / October 20, 2022 / Specificity Inc. (OTCQB:SPTY) (the “Company”), a full-service digital marketing firm that delivers cutting-edge marketing solutions, is pleased to announce it has successfully raised $750,000. The investor group was a mix of existing and new shareholders, including friends, family and retail investors, and was…

First we want to start out by saying our hearts go out to everyone who was affected by Hurricane Ian. It is absolutely heartbreaking for us at Specificity to see the devastation the people of Fort Myers and neighboring areas have to endure. With a majority of our team residing in the Tampa Bay area,…

Trying to find your audience using Big Social feels a bit like going up a down escalator. Big Social can no longer target like they used to. This means you’re creating more work with less to show for it. Using Big Social, you are now forced to increase your spend to a wider audience to…