In 2024, bot traffic officially took over paid ad traffic. Literally. The majority of traffic generated through paid ads—whether on social media platforms, DSPs, or Google’s PPC (and other SERPs)—is now dominated by click fraud, bot traffic, or some form of fake signal traffic. Instead of demanding solutions from Big Tech—the very companies fully capable…

Tampa, Florida–(Newsfile Corp. – December 17, 2024) – Specificity (OTC Pink: SPTY) (the “Company”), the marketing technology leader redefining audience targeting with precision data, is proud to announce the successful completion of its asset purchase of HomeQ. This milestone follows Specificity’s earlier announcement of plans to acquire HomeQ, which has now been converted from an acquisition…

2024 ushered in yet another round of arrogance from the Big Tech partners we all rely on—but should never trust. Once again, they dangled the shiny promise of AI integration in ad manager tools, insisting it would revolutionize advertising. We were assured it had been working behind the scenes, learning and improving, and would now…

Tampa, FL, (Newsfile Corp- November 12 ,2024) – Specificity (OTCQB: SPTY) (the “Company”), a leader in precision digital marketing, is proud to announce the appointment of Richard L. Berry, III, as its new Chief Operating Officer. With over 30 years of experience in building successful businesses across various industries, Berry’s leadership marks an important milestone…

Plans to Move Back Quickly to OTCQB Once SEC Filings Get Caught Up July 16, 2024 6:30 AM EDT | Source: Specificity Tampa, Florida–(Newsfile Corp. – July 16, 2024) – Specificity Inc. (OTCQB: SPTY) (the “Company”), a full-service digital marketing firm that delivers cutting-edge marketing solutions, today announced its movement to the OTC Alternative Markets in order to…

Tampa, Florida–(Newsfile Corp. – June 20, 2024) – Specificity (OTCQB: SPTY), a leading digital marketing firm renowned for its precision targeting through market disrupting and innovative solutions, today announced an agreement reached to move forward with the acquisition of livePRO, a pioneering platform that enables businesses to connect with their ideal customer prospects and interact with them…

And Other Stupid Shit Your Agency Is Talking You Into… As the CEO of an AdTech/ Marketing company, built in a hybrid model specifically designed for the challenges of 2024, my biggest market challenge is collective stupidity- or- group think. I’m not saying others are stupid, I’m saying that pretending like the whole ad serving…

This is why I built a tech stack for capital market CEOs Navigating capital markets is incredibly difficult. We took our company public in 2022 and have seen the best and worse it has to offer. That’s for another discussion. One of the biggest challenges is selecting the people you are going to war with….

Specificity’s Proficiency in Data-Driven Marketing Episode Released March 8, 2024 Have you ever wondered why your online marketing is not meeting your expectations, even after putting in a lot of effort? Imagine being able to target your ideal audience accurately, removing any guesswork and increasing your return on investment. In a world filled with data,…

FOR IMMEDIATE RELEASE Specificity Partners with livePRO to help Revolutionize Home Services Industry TAMPA, FL / May 24, 2024 – In a move set to redefine the home services landscape, Specificity (OTCQB:SPTY) has joined forces with livePRO to help spearhead the launch of the innovative platform set to modernize the home services industry. This collaboration…