Digital Marketing Blog

Hey there, Specificity community, It’s Jason Wood here, CEO of Specificity. I’ve been in the trenches of digital marketing for years, and let me tell you, nothing excites me more than seeing businesses like yours transform in just the first month of partnering with us. Today, I want to pull back the curtain on what…

Issue #4 | January 20, 2026From the Desk of Jason A Wood – Navigating the Digital Frontier Hello, fellow innovators and marketers! In this edition, we’re diving deep into the Imperva 2025 Bad Bot Report, a wake-up call for anyone in digital marketing and adtech. Released amid the ongoing AI boom, this report paints a…

Until marketers wake up and fight back, the entire digital marketing landscape will function exactly like a casino for the vast majority of brands and agencies. The 500 pound gorillas in this space like Omnicom and WPP were forced into mergers and acquisitions and even with those moves, were still forced to layoff thousands of…

Dear Shareholders, Rarely do you get a chance to share this much transformative news at once. Today, I am proud to let you know that Specificity is moving faster, smarter, and bigger than ever before. Many predicted our company would not survive the BF Borgers Fraud scenario. They were wrong. We have come out stronger,…

Depending on what analysis you read, anywhere from 1/3rd to over ½ of paid ads are being served to bot traffic and fake MAIDs. But what IS universally understood, is that fraud is rampant. Drinking one’s own Kool-Aid almost always leads to failure. Never has that been more true than in 2025 in the world…

As a marketing agency, we all acknowledge the lift we get with better creative. Graphic artists, content creators and video producers/editors can have a significant impact on the performance of any campaign. Every agency puts a distinct focus on it, and it makes sense. We have people on our team dedicated to that effort specifically…

Beware. Be very aware. Today’s user agreements from Big Tech are longer, more complex, and more specious than ever before. In fact, I’m convinced they all had their AI write these agreements—with the AI’s own self-preservation in mind. These documents are designed to withstand legal scrutiny for the worst actions Big Tech takes now—and whatever…

To say things move quickly in digital marketing is a gross understatement. In just a few years, our industry hasn’t just shifted, it has completely transformed. So much so that our roles, as marketers, have completely changed. Did you notice? Everything has been redefined strictly to adhere to what benefits Big Tech and only Big…

Imagine going to the grocery store every week and buying eggs. Many of us do just that. Now imagine getting home every single time to find half of the eggs are completely empty. You crack them and there is nothing inside. Imagine that happening week after week. How long before consumers question the grocery store…

We’re not breaking new ground by advocating for Connected TV, but we are breaking new ground on how to use connected TV. This gets a tad complex, but simply follow the logic and the tech, and you’ll absolutely see why the use of connected TV is exponentially better the Specificity way. Our tech stack focuses…