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The Wall Street Journal – “Specificity Reaches$1.8 Million in Annual Run-Rate Revenue”
“Ongoing Revenues and Additional New Business Signed During June and July 2023 Equates to $1.8 Million Annualized Rate TAMPA, FL / ACCESSWIRE / August 8, 2023 / Specificity Inc. (OTCQB:SPTY) (the “Company”), a full-service digital marketing firm that delivers cutting-edge marketing solutions, today announced the Company’s filing of its Quarterly Report on Form 10-Q on August…
Read MoreThe Adtech Game of 3-card Monte!
Agencies touting a data asset giving them the ability to address 70%-80%-90% of adults might be right when they say they can serve that many people ads. But ask yourself this, does it make sense to market to 200 million people? Probably not and more to the point, it is incredibly wasteful to market to…
Read MoreThe Adtech Problem
“Advertising technology, also known as adtech, is an overarching term that describes the tools and software advertisers use to reach audiences to deliver and measure digital advertising campaigns” As the CEO of Specificity, I have always tried to be as authentic as I can be. I’m a blue-collar guy from KC and very much believe in…
Read MoreWith Absolute Specificity #9 – Brittany Crawford And Mitch Frisbie
In a world driven by AI, we must safeguard the essence of creativity, protecting the soul of our industry. Let us forge a future that upholds the integrity of artistic expression and honors the power of human imagination. Today, the Specificity team discusses the buzzword everyone’s been talking about – AI. With special guests…
Read MoreWith Absolute Specificity #8 – James Whittaker
Our minds and thoughts play a crucial role in shaping our reality and achieving success. James Whittaker, the co-author of Think and Grow Rich: The Legacy, emphasizes the power of the mind and the importance of thoughts and beliefs in shaping one’s reality. He discusses various other principles and concepts to make your dreams…
Read MoreWith Absolute Specificity #7 – Brittany Crawford And Mitch Frisbie
At Specificity, they use AdTech Platforms but do not use them to build audiences. Here’s why! Brittany Crawford and Mitch Frisbie share how Specificity helps clients build their audience and increase conversion from those audiences. They also talk about ad spend and why you should strategically target your audience. Brittany and Mitch added how…
Read MoreYahoo!Finance – “Specificity Delivers on Promise”
TAMPA, FL / ACCESSWIRE / June 21, 2023 / Specificity Inc. (OTCQB:SPTY) (the “Company”), a full-service digital marketing firm that delivers cutting-edge marketing solutions, is pleased to continue to deliver on its promise of hyper targeted as the data market prevents others form doing the same. As the digital marketing world is scrambling to adjust to…
Read MoreYahoo!Finance – “Specificity Appoints Mary Steele as Creative Director”
Creative Vision and Work Has Been Instrumental for Clients TAMPA, FL / ACCESSWIRE / June 13, 2022 / Specificity Inc. (OTCQB:SPTY) (the “Company”), a full-service digital marketing firm that delivers cutting-edge marketing solutions, today announced that Mary Steele has been given additional roles and named Creative Director. Click here to read the Press Release on Yahoo!…
Read MoreThe Problem with Reliance Upon Adtech
My dad, who was a union man, always said about the union, “The only promise the union truly delivers is that you’ll make exactly the same amount of money as the dumbest guy that was hired the same day you were.” A unique perspective from a lifelong Teamster. I see Adtech platforms in much the…
Read MoreWith Absolute Specificity #6 – Greg Cummings
Online services and platforms are already easy to us as they are, but how can they become far more efficient? You can push their limits even further by integrating a software algorithm that will save a significant portion of the user’s time and energy. In this episode, Jason A. Wood is joined by Greg…
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