Investor Update November 4th, 2025

Dear Shareholders,

Rarely do you get a chance to share this much transformative news at once. Today, I am proud to let you know that Specificity is moving faster, smarter, and bigger than ever before.

Many predicted our company would not survive the BF Borgers Fraud scenario. They were wrong. We have come out stronger, evolving our AdTech, embracing AI, and positioning ourselves to dominate the digital marketing sector.

Here is the momentum we have built in just the past month:

1. New CEO — Robert Fedder
Robert Fedder is a seasoned technology executive with experience leading teams at Compaq, Vodafone, Telefonica O2, KPMG Consulting, and A.T. Kearney, and advising global brands including BMW, Bosch, and Deutsche Telekom. He now transitioning to oversee day-to-day operations, allowing me to focus on strategy, vision, and building global relationships as Chairman and Chief Visionary Officer. Together, we are taking Specificity to the next level.

2. New CTO — Robert Gagne
Robert Gagne brings decades of experience designing and leading complex software systems for clients such as HSBC, Lehman Brothers, Toyota, and Hyatt. As CTO, he will drive our technology forward, embedding AI to eliminate bot traffic and ensure every campaign reaches real human audiences.

3. Blackpearl Group LOI — Building the World’s Only Fully Integrated Ad Tech Stack
We have signed a Letter of Intent with New Zealand’s Blackpearl Group to power our private data platform, which forms the backbone of our new ad tech stack. Combined with our technology and AI integration, this positions Specificity years ahead of the competition.

4. Expanding into Europe
Our technology is now live in the European marketplace with major new clients, including enterprise-level opportunities. Early indications suggest these new clients could drive up to 10X revenue growth in the next 12 to 24 months, unlocking markets that are in urgent need of our services.

5. Market Momentum and S1 Filing
With the S1 Filing and Strata Agreement in place, we expect our Alternative Reporting designation to be lifted very soon. This opens doors to larger investors, provides new market scrutiny, and ensures ready access to capital without borrowing. Over the next 30 to 90 days, we plan to return Specificity to a debt-free position, fully capitalized and ready to scale even faster.

What this means for you

• Early investors may want to increase holdings or average down.
• Converted shareholders from Home Q should place shares into a brokerage account to take advantage of strong market momentum.
• Specificity’s stock is tightly held with limited volume under $2. As market algorithms adjust, we anticipate significant share price movement.

The Takeaway
This is not incremental growth. This is a new era for Specificity. The team is stronger, the technology is unmatched, and the market is taking notice. I remain heavily involved, guiding the vision and building the relationships that will cement our dominance.

The future is bright and the momentum is real.

Sincerely,
Jason Wood
Chairman, Founder & Chief Visionary Officer