Specificity Insider: Your First 30 Days with Us – A Game-Changer for Your Business
Hey there, Specificity community,
It’s Jason Wood here, CEO of Specificity. I’ve been in the trenches of digital marketing for years, and let me tell you, nothing excites me more than seeing businesses like yours transform in just the first month of partnering with us. Today, I want to pull back the curtain on what it’s really like to work with Specificity through our tech and service in those initial 30 days. We’re not just running ads – we’re building outcomes that scale, eliminating waste, and delivering real, human-driven results. And we’ve got the proof to back it up.
Day 1 to Week 1: Onboarding and Human-Powered Foundations
From the moment you sign on, our team dives in. We guarantee your audiences are 100% human – no bots, no fraud, just verified, intent-based people who are genuinely interested in what you offer. We build out the tech stack so you don’t have to, and we walk you through accessing your data right away. It’s all transparent, no black boxes. You’ll see a significant lift in website visits almost immediately, and that momentum builds as we refine your creative. We produce, test, and get your approval on ads designed for maximum engagement, ensuring every dollar spent is optimized for revenue.
I remember one recent campaign where, in just 28 days, we turned a $10k ad spend into $385k in revenue – that’s 152 real leads and a whopping 38.5x ROAS. Actual humans with real intent drove a 0.78% click-through rate, generating nearly 19.3k clicks from 2.48M impressions. Efficiency? We’re talking $4.03 CPM, $0.52 CPC, and $65.82 CPL. That’s the kind of start we deliver.
Weeks 2-3: Data Ownership and Actionable Insights
By this point, you’re already owning valuable assets. Imagine having thousands of de-anonymized records of people who’ve shown interest in your products – complete with names, addresses, emails and cell numbers (where legal), and their intent categories. We’ve served multiple impressions to thousands of high-intent individuals, tracking their customer journeys and A/B testing creatives and messages to pinpoint what resonates.
Analytics from tens of thousands of touches start rolling in: the best ads, offers, and opt-in channels; which audience segments perform (and which don’t); and platform breakdowns to show what’s working best. We set up remarketing funnels where engaged folks get high-frequency conversion messaging, while non-engaged enter nurturing sequences. Display pixels saturate across platforms, and funnels on places like Meta begin filling up with targeted conversion plays.
We’re all about spending smarter – we never deploy tactics that don’t work, and we share every success and failure so you learn alongside us. You’ll be smarter about marketing than you are right now, guaranteed.
Week 4: Real-Time Optimization and Scaling
As we hit the 30-day mark, things are humming in real-time. Thousands of people, identified as high intent for your product/service, are active in nurturing sequences: emails, awareness campaigns, offers, promotions, and lead-gen messaging for opt-ins or meeting scheduling. Non-engaged audiences get purged and replaced with fresh high-intent ones, growing your reach and volume while analytics sharpen our next steps.
Audience segmentation deepens – underperforming segments drop off, new intent categories get tested, and we track conversions, customer journeys, and ROI with crystal-clear visibility. Predictability emerges, and you get a full report on everything: engagement successes, conversion results, areas for improvement, creative and audience performance, messaging, channels, and tactics.
All this in just one month? It’s trackable results that outperform what our competitors deliver in their sixth month. We eliminate fraud, own your data, and scale confidently – what we achieve early compounds over time.
Why Choose Specificity? We Build Outcomes, Not Just Ads
Working with us isn’t about throwing money at platforms and hoping for the best. It’s a partnership where every lead is real, every engagement human, and every insight yours to keep. Our 28-day proof shows intent-based human targeting converts at scale, and we make it a seamless experience delivering high-value insights to power your marketing decisions.
Ready to experience this for your business? Schedule a call today at specificityinc.com or hit me up at 941-340-7331. Let’s turn your first 30 days into a foundation for explosive growth.
Best,
Jason Wood
CEO, Specificity