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Imagine going to the grocery store every week and buying eggs. Many of us do just that. Now imagine getting home every single time to find half of the eggs are completely empty. You crack them and there is nothing inside. Imagine that happening week after week. How long before consumers question the grocery store…

We’re not breaking new ground by advocating for Connected TV, but we are breaking new ground on how to use connected TV. This gets a tad complex, but simply follow the logic and the tech, and you’ll absolutely see why the use of connected TV is exponentially better the Specificity way. Our tech stack focuses…

Whether we want to admit it or not, 2024 was the worst year on record for Big Tech fraud. Not only did they deal us garbage data accuracy, but they sold us AI as the solution—a “fix” specifically designed to deliver massive bot traffic. We’ve entered a level of agency incompetence that feels straight out…

In 2024, bot traffic officially took over paid ad traffic. Literally. The majority of traffic generated through paid ads—whether on social media platforms, DSPs, or Google’s PPC (and other SERPs)—is now dominated by click fraud, bot traffic, or some form of fake signal traffic. Instead of demanding solutions from Big Tech—the very companies fully capable…

Tampa, Florida–(Newsfile Corp. – December 17, 2024) – Specificity (OTC Pink: SPTY) (the “Company”), the marketing technology leader redefining audience targeting with precision data, is proud to announce the successful completion of its asset purchase of HomeQ. This milestone follows Specificity’s earlier announcement of plans to acquire HomeQ, which has now been converted from an acquisition…

2024 ushered in yet another round of arrogance from the Big Tech partners we all rely on—but should never trust. Once again, they dangled the shiny promise of AI integration in ad manager tools, insisting it would revolutionize advertising. We were assured it had been working behind the scenes, learning and improving, and would now…

Tampa, FL, (Newsfile Corp- November 12 ,2024) – Specificity (OTCQB: SPTY) (the “Company”), a leader in precision digital marketing, is proud to announce the appointment of Richard L. Berry, III, as its new Chief Operating Officer. With over 30 years of experience in building successful businesses across various industries, Berry’s leadership marks an important milestone…

Plans to Move Back Quickly to OTCQB Once SEC Filings Get Caught Up July 16, 2024 6:30 AM EDT | Source: Specificity Tampa, Florida–(Newsfile Corp. – July 16, 2024) – Specificity Inc. (OTCQB: SPTY) (the “Company”), a full-service digital marketing firm that delivers cutting-edge marketing solutions, today announced its movement to the OTC Alternative Markets in order to…

Tampa, Florida–(Newsfile Corp. – June 20, 2024) – Specificity (OTCQB: SPTY), a leading digital marketing firm renowned for its precision targeting through market disrupting and innovative solutions, today announced an agreement reached to move forward with the acquisition of livePRO, a pioneering platform that enables businesses to connect with their ideal customer prospects and interact with them…