Meet
Eddie Olavarria Jr.
Director of Digital Marketing Performance
"The best messaging and marketing strategies in the world fail when they’re delivered to the wrong audience."
- Jason A. Wood
About Eddie
Digital Marketing Specialist | PPC Strategist | Analytics Powerhouse
Eddie Olavarria Jr. isn’t just a digital marketer—he’s a performance-driven strategist who thrives on helping businesses grow smarter, faster, and more profitably. With over 20 years of experience in paid media and analytics, Eddie has mastered the art (and science) of turning ad dollars into scalable revenue.
At Specificity, Eddie brings his passion for precision marketing to life. He’s fluent in every major ad platform—Google Ads, Meta (Facebook/Instagram), YouTube, LinkedIn, Amazon PPC—and backs it all up with advanced tracking setups using Google Analytics 4, Google Tag Manager, UTMs, and more. To Eddie, every campaign is more than impressions and clicks; it’s about meaningful results measured in revenue, leads, and long-term growth.
Why He Kicks Ass at What He Does:
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Proven Growth Results – Consistently delivers 4x+ ROAS, manages $1M+ monthly budgets, and reduces CPAs by 30% or more with smart optimization.
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Data-Obsessed – Builds airtight tracking systems that eliminate guesswork and give clients the clarity they need to scale with confidence.
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Conversion-Centered – From funnel building to CRO, Eddie ensures that traffic doesn’t just show up—it converts.
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Industry Range – Has driven success across e-commerce, SaaS, startups, automotive, local services, healthcare, finance, and real estate.
Why Specificity?
The way Eddie sees it, digital marketing has changed—and so has the playbook. With privacy updates killing off lazy data-driven tactics, Eddie is right at home at Specificity, where innovation, creativity, and granular targeting aren’t optional—they’re the standard. His skill set aligns perfectly with Specificity’s mission to kick ass for clients with smarter, sharper, and more ethical use of data.
Outside the Dashboards
When he’s not building high-performing campaigns, Eddie is constantly exploring new tools, testing strategies, and finding ways to stay ahead of the curve in a fast-moving industry. He brings curiosity, drive, and a problem-solver’s mindset to every challenge, making him a powerful asset to both the Specificity team and the clients he serves.