With technology this good, we can zero in on a very small area so your impressions aren’t wasted on adjacent businesses or neighborhoods.
Why we love it:
MOBILE = INDIVIDUAL
500 million US devices are linked to household demographic attributes such as age, gender, marital status, income, home ownership, charity, ethnicity and more for each device ID.
We can convert mobile IDs to home addresses for direct mail campaigns, CRM data appends and matching, OR convert home addresses to mobile IDs for targeted digital campaigns and analytics.
HOUSEHOLD EXTENSION AUDIENCES
Identified audience not big enough? Add all the mobile devices associated with each household in the original audience, like tablets and other phones. Increase the target audience by 200% to 500%.
QUICK SELECT AUDIENCES
Create highly targeted campaigns from our integrated Point of Interest (POI) database of over 100k brands and categories.
Measure footfall response - Attribution reports measure which of the devices targeted showed up at your retail location and provide demographics and other insights about the responders.
Reports contain an aggregate audience view that includes audience visits by day of week, time of day and the audiences demographic profile.