Beyond Platforms
Our focus is the intent data.
Marketing Flow
Intent Data
With clean, bot-free data that updates daily, we START with the people LOOKING for your products/services.
Target CTV Advertising
We saturate your specifically targeted audience through Connected TVs in virtually any home nationwide
Social & Display Advertising
Reach your selected audience anywhere on their mobile and desktop devices
Automated Workflows
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Retargeting
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Resolution
Resolve Audience with website visits and add them into your CRM for follow up!
Build out of First Party Data Assets
We building a first party data set of those who are engaged in the campaign, down to profile information creating a high-intent audience.
The Decline of Traditional TV and the Rise of CTV
Traditional TV has long been a cornerstone of advertising, but its dominance is waning. Viewers are increasingly "cutting the cord," abandoning cable and satellite subscriptions for the flexibility of streaming services. In 2022, streaming viewers surpassed cable and broadcast audiences for the first time, and today, 85% of U.S. households subscribe to at least one streaming platform.
This seismic shift means that brands relying solely on traditional TV are reaching a shrinking audience, while CTV offers access to a rapidly growing one. The data is clear: streaming video ad views surged by 45% from 2020 to 2021, signaling a fundamental change in how people consume media.
1.6 billion mobile ad IDs in the US
Billions of impressions served
Website visits driven
Over 5 billion audience ID data points
100s of millions in revenue generated
1.6 billion mobile ad IDs in the US
Billions of impressions served
Website visits driven
Over 5 billion audience ID data points
100s of millions in revenue generated
What we mean by hybrid model:
Advertising today requires more than just good creative or more than just emerging tech. To be successful you must have both — and we do.
Agency Side
Access to Account Management & Digital Strategy Team
Market Research and Insights
Technology Side
- further channel funneling and saturation
- the build out of your own first party data set
CRM connectors for resolved website data
Granular analytic tracking for performance and user behavior optimization
Build and own your first-party data set.
Legally Compliant & Opted In for Marketing Outreach
All you have to do is manage opt-outs.
Engaged Website Traffic
Resolve profiles of users visiting the site directly from the campaign
Full Market Opportunity
Obtain profile data of all users who fit your criteria to use for custom audiences, email campaigns, SMS campaigns, and other channels.
Connect First-Party Data
Send resolved data to your CRM/CDP tools for further communication
The savings are real.
What you would save by eliminating bot traffic if we spent...
about $6,600 is immediate waste
- more humans reached: 160K
- more impressions to real people: 1.12M
- more people reached annually: 1.92M
about $16,500 is immediate waste
With Specificity:
- more humans reached: 400K
-
more impressions to real people: 2.8M
-
more people reached annually: 4.8M
-
more humans reached: 800K
-
more impressions to real people: 5.6M
-
more people reached annually: 9.6M
Solar Company
- CTR above industry standard
- Saw large increase in impressions and reach
- New users up 33.1% compared to the previous period
- Bounce rate dropped, showing higher engagement from the audience targeted
- Steady impressions over the course of the campaign
- Drove 84 leads in one month
National Spa Franchise
- By the end of 2018 they were seeing an ROI of 405%. The highest ROI they have seen was 1,368%
- On average we drive 32% of their physical spa visits
- Site traffic saw a 5.57x increase.
- By driving relevant traffic to their website, we have dropped their bounce rate by 50% and increased their ad click-through rate to an average of 2.76%
Chain Pet Supply Store
-
Drove 326 store visits in 1 month
-
CTR over double the vertical industry standard with our audience targeting
-
Website traffic increased by 30%
-
Website bounce rate dropped by 22% due to relevant traffic being driven
-
Average website visit time to our landing page was 2.5 mins
National Garage Door Company
- In 1 month drove leads for 140 completed jobs
- Estimated revenue for this period was $138, 607
- Website traffic increased by 217%
- We drove 84.6% of all site traffic
- CTR was 4.1x vertical industry standard due to our intent
audience targeting - Resolved over 3k website visits
B2B: High Performance Cloud Data Platform
- Problem: Struggling to target specific titles in the Healthcare and Financial Services verticals
- Solution: Polygon technology to pull devices from specific conferences and criteria targeting by industry, job title or function to get their brand in front of their exact audience
- Captured a very granular audience of 32.7K devices at an industry specific conferences to continue further marketing efforts
- Drove 5700 site visits from the conference targeting
- Drove 219 visits to their conference booths
- Gathered valuable data patterns from the engaged audience to inform further marketing campaign
Solar Company
- CTR above industry standard
- Saw large increase in impressions and reach
- New users up 33.1% compared to the previous period
- Bounce rate dropped, showing higher engagement from the audience targeted
- Steady impressions over the course of the campaign
- Drove 84 leads in one month
National Spa Franchise
- By the end of 2018 they were seeing an ROI of 405%. The highest ROI they have seen was 1,368%
- On average we drive 32% of their physical spa visits
- Site traffic saw a 5.57x increase.
- By driving relevant traffic to their website, we have dropped their bounce rate by 50% and increased their ad click-through rate to an average of 2.76%
Chain Pet Supply Store
-
Drove 326 store visits in 1 month
-
CTR over double the vertical industry standard with our audience targeting
-
Website traffic increased by 30%
-
Website bounce rate dropped by 22% due to relevant traffic being driven
-
Average website visit time to our landing page was 2.5 mins
National Garage Door Company
- In 1 month drove leads for 140 completed jobs
- Estimated revenue for this period was $138, 607
- Website traffic increased by 217%
- We drove 84.6% of all site traffic
- CTR was 4.1x vertical industry standard due to our intent audience targeting
- Resolved over 3k website visits
B2B: High Performance Cloud Data Platform
- Problem: Struggling to target specific titles in the Healthcare and Financial Services verticals
- Solution: Polygon technology to pull devices from specific conferences and criteria targeting by industry, job title or function to get their brand in front of their exact audience
- Captured a very granular audience of 32.7K devices at an industry specific conferences to continue further marketing efforts
- Drove 5700 site visits from the conference targeting
- Drove 219 visits to their conference booths
- Gathered valuable data patterns from the engaged audience to inform further marketing campaign
Brand Positioning Doctors
Specificity does a great job working with their clients. They are very helpful and respond to posting things on the website very quickly. I am very happy with their service and would recommend anyone to use them.
Original Shark from Shark Tank
Specificity has the ability to target consumers in ways that digital marketers have dreamed of for years. And because their focus is audience ID and segmentation technology, Specificity can run campaigns for virtually any business and drive trackable results that also generate business intelligence every company needs. In a market where everyone is doing the same exact thing, Specificity offers new a approach to digital marketing.
Burnett Pools, Spas & Hot Tubs
I thoroughly trust Jason and his team when it comes to my marketing needs. We have been working together for over a decade and during that time Jason has always done well for my business. He has been a significant voice in helping guide me down the right road.
Precision Garage Door
After working with Specificity for over 7 years, I can say without a doubt that their marketing works. This firms makes a great partnership, and their digital marketing has brought us trackable results and a measurable return on investment. Specificity is successfully marketing Precision Garage Door to two separate consumer markets, each in a different state. They’re also doing excellent work pushing our commercial garage door business. Specificity provides a variety of digital services, including data modeling for more accurate targeting, email marketing, social media marketing, call tracking, retargeting, and lead generation. We normally see somewhere in the range of 250 leads per week from these marketing efforts. We’re also able to track conversions through Specificity’s call tracking software and through other digital channels. Our sales reflect the success of this partnership’s campaigns, and I would wholeheartedly recommend Specificity to anyone who is looking for a marketing team that delivers results.
Here's what marketing insiders have to say about Specificity.
Kevin Harrington
Hear why Kevin Harrington, former Shark on the hit TV show Shark Tank, invested in Specificity and why he thinks companies should use our services.
Brandon T. Adams
Emmy award winning producer and nationally acclaimed content creator, Brandon T. Adams talks about why he thinks Specificity is so far ahead of everyone else.
Larry Taman
Larry is a managing partner at Brand Positioning Doctors and has worked with some of the largest brands in the world. Hear why BPD only uses Specificity for their clients digital marketing campaigns.