Big Tech’s Bot Problem, Exposed

An 8-part informative series from our Founder & CVO unpacking how bot traffic, and fraud on Big Tech platforms quietly drain marketing budgets—and what brands can do about it.

About this series

This series breaks down what’s actually happening inside modern digital marketing—and why so many brands are wasting money without realizing it.

Across eight episodes, Specificity pulls back the curtain on the adtech ecosystem: how identity works, how intent data is misused, how bot traffic quietly inflates performance, and why analytics can no longer be trusted at face value. From iOS 14.5 to data aggregation, from fake demand to distorted ROI, this is a step-by-step teardown of the systems driving inefficiency across the industry.

This isn’t theory. It’s infrastructure.

Hosted by: Jason A. Wood

Specificity Founder & Chief Visionary Officer

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Episode Guide

Eight episodes. One system. A clear explanation of where digital marketing goes wrong—and what actually works.
If ROI matters, this series is your blueprint for cutting waste and reaching real buyers.

Episode 1

Digital marketing isn’t broken because it’s complex—it’s broken because no one explains how it actually works. In this episode, Jason Wood breaks down the core infrastructure behind modern advertising and the data failures driving waste and bot traffic.

Episode 2

Episode Two dives into what broke digital advertising. The iOS 14.5 update killed app-level tracking, collapsing intent identification and normalizing bot traffic across adtech. In Episode Two, we explain what broke it.

Episode 3

Episode Three dives into the hidden problem behind intent data: aggregation. Jason Wood shows why most datasets are inaccurate, shared across dozens of brands, and full of bot traffic—creating waste and misleading analytics.

Episode 4

Over half of your traffic isn’t human—and it’s lying to your dashboards. In Episode Four, Jason Wood reveals how bot traffic skews analytics and how Specificity restores truth to your data. It's not the creative, it's the data.

Episode 5

Episode Five dismantles the myth that more ads equal more results. Jason Wood explains why demand gen fails without enterprise budgets and how identifying, engaging, and converting real people delivers profit instead of waste.

Episode 6

Not all CTV is created equal. In Episode Six, we break down: why intent-based targeting matters, how identity graphs improve CTV performance, and why building brand equity with the right audience is everything.

Episode 7

In Episode 7, Jason Wood unpacks how agencies might be wasting your ad spend through "post-conversion ad serve," where you continue to see ads for a product you have already purchased.

Learn how the cost per thousand impression (CPM) model actually incentivizes this waste and how focusing on data refinement and audience accuracy can help to prevent it.

Episode 8

Tune in to the final episode of our 8-part mini series to learn how audience transparency shifted after the iOS 14.5 update and what it means for modern marketers.

We cover how reduced visibility reshaped digital advertising and how Specificity helps brands regain control by turning anonymous traffic into actionable insights like contact data, demographics, and intent signals.