Generated by Rank Math SEO, this is an llms.txt file designed to help LLMs better understand and index this website. # Specificity: Specificity uses proprietary human data, AI-powered audience modeling, and precision media to connect brands with real buyers across CTV, social, and digital channels. ## Sitemaps [XML Sitemap](https://specificityinc.com/sitemap_index.xml): Includes all crawlable and indexable pages. ## Posts - [Specificity Deploys Agentic AI Stack and Launches TCPA Compliant Speed-to-Lead Voice Platform](https://specificityinc.com/news/specificity-deploys-agentic-ai-stack-and-launches-tcpa-compliant-speed-to-lead-voice-platform/): Publicly traded digital marketing and ad tech firm becomes one of the first to combine verified-human ad delivery with a legally compliant AI voice opt-in framework, setting a new standard for lead conversion. - [Where Your Ad Budget Really Goes: Agency Truths Revealed](https://specificityinc.com/digital-marketing/where-your-ad-budget-really-goes-agency-truths-revealed/): Over $100 billion in global advertising spend is projected to be lost to fraud this year. While your agency presents polished reports filled with... - [Ad Attribution Explained: Tracking the Path to Conversion](https://specificityinc.com/digital-marketing/ad-attribution-explained-tracking-the-path-to-conversion/): Your marketing dashboards are essentially a work of fiction designed to justify their own existence. You've likely seen Meta claim a high ROAS while... - [Viewability Metrics vs. Human Traffic: The Executive Guide to Real ROI in 2026](https://specificityinc.com/digital-marketing/viewability-metrics-vs-human-traffic-the-executive-guide-to-real-roi-in-2026/): Global losses from digital advertising fraud are projected to exceed $100 billion this year, even as brands report record-high viewability scores.... - [How to Prove Marketing ROI to Your CEO: The Executive Framework for Strategic Dominance](https://specificityinc.com/digital-marketing/how-to-prove-marketing-roi-to-your-ceo-the-executive-framework-for-strategic-dominance/): Only 36% of marketers can accurately measure their marketing ROI, and 47% struggle to attribute revenue across complex, multi-channel environments.... - [Programmatic Ad Fraud Solutions in 2026: The Executive Guide to Strategic Dominance](https://specificityinc.com/digital-marketing/programmatic-ad-fraud-solutions-in-2026-the-executive-guide-to-strategic-dominance/): In 2026, global ad fraud losses have climbed to a staggering $100.2 billion, representing a direct siphoning of your growth capital. Sophisticated... - [Human Traffic Verification Services: Eliminating Ad Fraud in 2026](https://specificityinc.com/digital-marketing/human-traffic-verification-services-eliminating-ad-fraud-in-2026/): Analysts project that digital advertising fraud will drain over $100 billion from global marketing budgets in 2026. This isn't just a rounding error;... - [Brand Safety in Programmatic Advertising: Beyond Filters to Strategic Dominance](https://specificityinc.com/digital-marketing/brand-safety-in-programmatic-advertising-beyond-filters-to-strategic-dominance/): Over 20% of all programmatic traffic is currently classified as invalid, fueling a global ad fraud crisis that drains up to $120 billion from... - [Ad Spend Waste Calculator: Quantifying the Cost of Low-Intent Traffic](https://specificityinc.com/digital-marketing/ad-spend-waste-calculator-quantifying-the-cost-of-low-intent-traffic/): In 2025, programmatic ad waste surged to $26.8 billion, a 34% increase in capital lost to the ad tech supply chain in just two years. This isn't a... - [How to Detect Invalid Traffic: A Strategic Guide to Eliminating Ad Waste (2026)](https://specificityinc.com/digital-marketing/how-to-detect-invalid-traffic-a-strategic-guide-to-eliminating-ad-waste-2026/): In 2026, malicious bots account for 37% of all web traffic, driving global ad fraud losses toward a staggering $133 billion. You aren't just losing... - [Marketing Reporting That Executives Understand: A Guide to Strategic Clarity](https://specificityinc.com/digital-marketing/marketing-reporting-that-executives-understand-a-guide-to-strategic-clarity/): Recent data indicates 73% of CMOs are increasing their analytics spend, yet most executive teams still treat marketing reports as background noise.... - [Ad Verification Companies Comparison: Why Algorithms Alone Fail in 2026](https://specificityinc.com/digital-marketing/ad-verification-companies-comparison-why-algorithms-alone-fail-in-2026/): Digital ad fraud is projected to exceed $100 billion globally in 2026, yet most brands still rely on legacy algorithms that fail to stop... - [Preventing Ad Spend Waste on Fake Traffic: The Executive Guide to Human-Verified Growth](https://specificityinc.com/digital-marketing/preventing-ad-spend-waste-on-fake-traffic-the-executive-guide-to-human-verified-growth/): Global ad fraud losses are projected to reach $100.2 billion in 2026, a staggering figure that represents a direct hit to your bottom line.... - [How to Prevent Ad Fraud on Social Media: The 2026 Strategic Playbook](https://specificityinc.com/digital-marketing/how-to-prevent-ad-fraud-on-social-media-the-2026-strategic-playbook/): Digital advertising fraud is projected to exceed $100 billion globally in 2026, yet many organizations continue to accept a 20.64% average invalid... - [How to Stop Paying for Bot Traffic: The 2026 Executive Guide to Ad Fraud Eradication](https://specificityinc.com/digital-marketing/how-to-stop-paying-for-bot-traffic-the-2026-executive-guide-to-ad-fraud-eradication/): Your current ad strategy is likely subsidizing botnets. Traditional ad inventory is saturated with non-human entities that drain your capital without... - [Measuring CTV Ad Effectiveness: The Definitive Guide to High-Intent Attribution](https://specificityinc.com/digital-marketing/measuring-ctv-ad-effectiveness-the-definitive-guide-to-high-intent-attribution/): Eighteen percent of CTV traffic is currently lost to fraud, making it the most compromised channel in the digital ecosystem as of 2026. With U.S. CTV... - [Filling the Sales Pipeline with Qualified Leads: A Strategic Framework for 2026](https://specificityinc.com/digital-marketing/filling-the-sales-pipeline-with-qualified-leads-a-strategic-framework-for-2026/): Only 24% of sales professionals are exceeding their annual quotas in 2026, a direct consequence of buying committees expanding to 11 stakeholders and... - [B2B CTV Advertising Case Studies: Driving High-Intent Performance in 2026](https://specificityinc.com/digital-marketing/b2b-ctv-advertising-case-studies-driving-high-intent-performance-in-2026/): By mid-2026, 73% of B2B organizations have already integrated Connected TV into their core performance marketing stacks. This shift is fueled by a... - [The Consequences of Click Fraud on Analytics: Beyond the Wasted Ad Spend](https://specificityinc.com/digital-marketing/the-consequences-of-click-fraud-on-analytics-beyond-the-wasted-ad-spend/): 37% of your web traffic is currently generated by malicious bots, yet most executive leadership teams still treat click fraud as a minor budget leak.... - [Reducing Lead Generation Fraud: The 2026 Guide to Intent-Based Precision](https://specificityinc.com/digital-marketing/reducing-lead-generation-fraud-the-2026-guide-to-intent-based-precision/): Thirty percent of leads acquired from third-party vendors in 2026 are outright fraudulent. This isn't a minor margin of error; it's a systematic... - [Click Fraud Prevention Software: Eliminating Waste in High-Stakes Digital Campaigns](https://specificityinc.com/digital-marketing/click-fraud-prevention-software-eliminating-waste-in-high-stakes-digital-campaigns/): Did you know that as of 2024, bots officially outnumbered humans on the internet, accounting for 51% of all web traffic? For high-stakes advertisers,... - [Beyond Broad Tactics: The High-Intent Strategy for HVAC Lead Generation in 2026](https://specificityinc.com/digital-marketing/beyond-broad-tactics-the-high-intent-strategy-for-hvac-lead-generation-in-2026/): U.S. Connected TV advertising spend is projected to reach $38 billion in 2026. This massive shift in capital proves that the era of broad,... - [Signs of Ad Fraud in Analytics: The 2026 Strategic Audit Checklist](https://specificityinc.com/digital-marketing/signs-of-ad-fraud-in-analytics-the-2026-strategic-audit-checklist/): Globally, one in every five ad impressions in Q1 2026 was a ghost; a non-human interaction engineered to drain your budget. While the industry... - [Omnichannel Advertising Strategy in 2026: Architecting High-Intent Funnels for Strategic Dominance](https://specificityinc.com/digital-marketing/omnichannel-advertising-strategy-in-2026-architecting-high-intent-funnels-for-strategic-dominance/): 67.3% of consumers will abandon your brand after encountering just two contradictory messages. In an era where 81.4% of buyers demand seamless... - [Local Service Ads Strategy: Reducing Spend Waste Through Intent-Based Marketing](https://specificityinc.com/digital-marketing/local-service-ads-strategy-reducing-spend-waste-through-intent-based-marketing/): The Google Verified blue checkmark isn't a badge of honor; it's a license for Google to bill you for every curious caller who isn't ready to hire.... - [High Bounce Rate But No Conversions? Your Precision Strategy is Failing](https://specificityinc.com/digital-marketing/high-bounce-rate-but-no-conversions-your-precision-strategy-is-failing/): Did you know that as of April 2026, automated bots account for 53% of all online activity, officially surpassing human traffic for the first time in... - [Homeowner Targeting Strategies: Dominating the Market with Consumer Intent Data in 2026](https://specificityinc.com/digital-marketing/homeowner-targeting-strategies-dominating-the-market-with-consumer-intent-data-in-2026/): In 2026, targeting "homeowners" based on their interest in interior design pages is a $203 billion mistake. With programmatic spending surging and... - [Consumer Intent Data: The Precision Engine for B2C Marketing Strategies in 2026](https://specificityinc.com/digital-marketing/consumer-intent-data-the-precision-engine-for-b2c-marketing-strategies-in-2026/): Traditional broad-stroke targeting is a relic that currently wastes up to 30% of average digital ad budgets on bot traffic and unverified leads.... - [How to Identify Bot Traffic in Google Analytics: The 2026 Precision Audit](https://specificityinc.com/digital-marketing/how-to-identify-bot-traffic-in-google-analytics-the-2026-precision-audit/): Recent data from the 2024 Cybersecurity and Infrastructure Security Agency reports indicate that automated scripts now account for 47.4% of all... - [Consumer Intent Data & Audience Targeting: The 2026 Strategy for Strategic Dominance](https://specificityinc.com/digital-marketing/consumer-intent-data-audience-targeting-the-2026-strategy-for-strategic-dominance/): Broad demographic targeting is the fastest way to incinerate a 2026 marketing budget. If you're still chasing personas based on age or job title,... - [Beyond the Walled Garden: Mastering In-Market Audiences and Intent Data in 2026](https://specificityinc.com/digital-marketing/beyond-the-walled-garden-mastering-in-market-audiences-and-intent-data-in-2026/): Your B2B marketing budget is likely subsidizing Google's bottom line rather than your own pipeline. By 2026, relying on google audience targeting is... - [Reducing Customer Acquisition Cost with Programmatic: The 2026 Precision Playbook](https://specificityinc.com/digital-marketing/reducing-customer-acquisition-cost-with-programmatic-the-2026-precision-playbook/): The era of cheap leads on walled-garden platforms ended in 2023 when B2B acquisition costs spiked by 22% across major digital channels. If your... - [Why Is My Ad CPA So High? The Shift to Intent-Based Targeting in 2026](https://specificityinc.com/digital-marketing/why-is-my-ad-cpa-so-high-the-shift-to-intent-based-targeting-in-2026/): Your current advertising strategy is a financial leak that likely increased your customer acquisition costs by 42% since early 2024. The era of... - [The Bot Problem in Digital Advertising (And What It’s Costing You)](https://specificityinc.com/digital-marketing/the-bot-problem-in-digital-advertising-and-what-its-costing-you/): The $63 Billion Drain: Impact of Invalid Traffic on Digital Advertising ROI in 2026 By 2026, global advertising fraud will siphon $63 billion from... - [Bot Traffic in 2026: The Silent Killer of Your Marketing ROI](https://specificityinc.com/digital-marketing/bot-traffic-in-2026-the-silent-killer-of-your-marketing-roi/): The 2024 Juniper Research report confirmed that ad fraud, fueled primarily by bot traffic, siphoned $84 billion from global marketing budgets. By... - [How to Stop Paying for Fake Clicks: The Precision Guide to Purging Ad Fraud](https://specificityinc.com/digital-marketing/how-to-stop-paying-for-fake-clicks-the-precision-guide-to-purging-ad-fraud/): Juniper Research confirms that ad fraud siphoned $84 billion from global marketing budgets in 2023. This isn't just a technical glitch; it's a... - [CTV Advertising in 2026: The Precision Engine for Strategic Growth](https://specificityinc.com/digital-marketing/ctv-advertising-in-2026-the-precision-engine-for-strategic-growth/): Traditional television advertising is a relic of the shotgun era. If you're still targeting "adults 18 to 49" through ctv advertising, you're... - [TV and Commercials: A Strategic Guide for Modern Marketers in 2026](https://specificityinc.com/digital-marketing/tv-and-commercials-a-strategic-guide-for-modern-marketers-in-2026/): What if the marketing channel you've been treating as a relic could deliver the highest ROI in your 2026 media mix? While 73% of B2B marketers... - [Stopping Ad Fraud in 2026: The Strategic Move from Detection to Prevention](https://specificityinc.com/digital-marketing/stopping-ad-fraud-in-2026-the-strategic-move-from-detection-to-prevention/): Your current fraud detection software is a permission slip for bots to steal your budget. In 2023, global ad fraud drained $84 billion from marketing... - [Programmatic Display Ads in 2026: The Definitive Guide to High-Intent Precision](https://specificityinc.com/digital-marketing/programmatic-display-ads-in-2026-the-definitive-guide-to-high-intent-precision/): Global ad fraud is projected to siphon $172 billion from digital budgets by 2028 according to Juniper Research, which means the average B2B firm... - [Instagram Advertising in 2026: Precision-Targeting for Strategic Dominance](https://specificityinc.com/digital-marketing/instagram-advertising-in-2026-precision-targeting-for-strategic-dominance/): Most B2B marketing on Instagram is a multi-billion dollar exercise in vanity metrics that yields zero attributable revenue. A 2025 industry audit... - [Social Media Advertising in 2026: The Strategic Guide to High-Intent Precision](https://specificityinc.com/digital-marketing/social-media-advertising-in-2026-the-strategic-guide-to-high-intent-precision/): Ninety-two percent of B2B marketing budgets allocated to social media advertising in 2025 were effectively incinerated on bot traffic and window... - [Demand Gen in 2026: The Strategic Offensive for Market Dominance](https://specificityinc.com/digital-marketing/demand-gen-in-2026-the-strategic-offensive-for-market-dominance/): Your current demand gen strategy is likely hemorrhaging 42% of its budget on non-human traffic and low-intent clicks that will never reach a C-suite... - [Precision Email Marketing: Dominating High-Intent Demand in 2026](https://specificityinc.com/digital-marketing/precision-email-marketing-dominating-high-intent-demand-in-2026/): By January 2026, 84% of B2B decision-makers will ignore any communication that fails to address their immediate, documented intent. The traditional... - [Intent Data vs. Bot Traffic: How a Precision Display Advertising Agency Eliminates Fake Leads in 2026](https://specificityinc.com/digital-marketing/intent-data-vs-bot-traffic-how-a-precision-display-advertising-agency-eliminates-fake-leads-in-2026/): Your marketing dashboard is a work of fiction if it doesn't account for the fact that 42% of global web traffic now originates from automated... - [Precision-Engineered ROI: How Creative Services Dictate Your CPA and CPL in 2026](https://specificityinc.com/digital-marketing/precision-engineered-roi-how-creative-services-dictate-your-cpa-and-cpl-in-2026/): Your creative agency is currently a liability to your balance sheet. By 2026, broad-stroke marketing will be a death sentence for your marketing... - [Search Engine Marketing (SEM) in 2026: Dominating High-Intent Demand](https://specificityinc.com/digital-marketing/search-engine-marketing-sem-in-2026-dominating-high-intent-demand/): By 2026, 75% of your current search engine marketing (sem) budget will likely be incinerated by black-box algorithms that prioritize platform profit... - [B2B Lead Generation: A Case Study in Precision and Strategic Dominance](https://specificityinc.com/digital-marketing/b2b-lead-generation-a-case-study-in-precision-and-strategic-dominance/): Your marketing budget isn't just leaking; it's being systematically siphoned by non-human traffic and bot clicks that account for 37% of average... - [Digital Advertising ROI: The Definitive Guide to Strategic Dominance](https://specificityinc.com/digital-marketing/digital-advertising-roi-the-definitive-guide-to-strategic-dominance/): The 2023 ANA Programmatic Media Supply Chain Study confirms that 23% of ad spend is siphoned off by low-quality, non-human inventory. This isn't just... - [Human Verified Traffic: Busting the Myths of Modern Ad Fraud in 2026](https://specificityinc.com/digital-marketing/human-verified-traffic-busting-the-myths-of-modern-ad-fraud-in-2026/): Your current attribution model is likely a work of fiction. Recent 2026 industry data reveals that 62% of B2B digital ad spend is siphoned off by... - [Precision Email Marketing: A 2026 Guide to Capturing High-Intent Demand](https://specificityinc.com/digital-marketing/precision-email-marketing-a-2026-guide-to-capturing-high-intent-demand/): Your current email marketing strategy is likely hemorrhaging 38% of its potential ROI to bot-driven bloat and unverified data. You've seen the... - [Facebook Ad Targeting in 2026: A Strategic Guide to High-Intent Precision](https://specificityinc.com/digital-marketing/facebook-ad-targeting-in-2026-a-strategic-guide-to-high-intent-precision/): By 2026, 85% of standard audience segments have become nothing more than expensive noise. If you're still relying on basic facebook ad targeting,... - [Eliminating Fake Traffic: A Strategic Mandate for High-Stakes Digital Marketing](https://specificityinc.com/digital-marketing/eliminating-fake-traffic-a-strategic-mandate-for-high-stakes-digital-marketing/): Last year, global ad fraud drained $88 billion from marketing budgets, proving that the standard bot filters your current agency relies on are... - [Intent Data: The Definitive Guide to Precision Audience Targeting in 2026](https://specificityinc.com/digital-marketing/intent-data-the-definitive-guide-to-precision-audience-targeting-in-2026/): Most B2B marketing budgets are an expensive gamble on broad demographics that ignore the strategic power of intent data. You've likely watched your... - [Top CTV Advertising Platforms 2026: A Strategic Guide to High-Intent Targeting](https://specificityinc.com/digital-marketing/top-ctv-advertising-platforms-2026-a-strategic-guide-to-high-intent-targeting/): Most B2B marketers are currently incinerating 30% of their budgets on bot-driven impressions masquerading as premium viewership. The industry's... - [AVOD Explained: Dominating the New Era of Precision Video Advertising](https://specificityinc.com/digital-marketing/avod-explained-dominating-the-new-era-of-precision-video-advertising/): Subscription fatigue isn't a theory; it's a hard ceiling that forced 52% of US consumers to cancel at least one streaming service in 2023. The era of... - [The Evolution of TV Advertising: From Broad Awareness to Precision Performance](https://specificityinc.com/digital-marketing/the-evolution-of-tv-advertising-from-broad-awareness-to-precision-performance/): Traditional tv advertising is a graveyard of wasted capital where 40% of impressions never reach a qualified buyer. For decades, brands accepted... - [CTV Advertising Agency: How to Ignite High-Intent Growth in 2026](https://specificityinc.com/digital-marketing/ctv-advertising-agency-how-to-ignite-high-intent-growth-in-2026/): Traditional linear TV buys are currently hemorrhaging capital, with 40% of ad spend vanishing into broad demographics that have zero intent to... - [Full Funnel Marketing: Architecting Predictable ROI Through Precision Targeting](https://specificityinc.com/digital-marketing/full-funnel-marketing-architecting-predictable-roi-through-precision-targeting/): Your current marketing budget is likely leaking 38% of its value into the void of bot traffic and low-intent clicks, according to 2024 performance... - [B2B Marketing in 2026: The Strategic Shift to Intent-Based Precision](https://specificityinc.com/digital-marketing/b2b-marketing-in-2026-the-strategic-shift-to-intent-based-precision/): Your current demand generation strategy is likely hemorrhaging 42% of its capital on non-human traffic and dead-end leads. It's a brutal reality that... - [CTV vs. OTT: The Strategic Difference Between Content and Destination in 2026](https://specificityinc.com/digital-marketing/ctv-vs-ott-the-strategic-difference-between-content-and-destination-in-2026/): In Q4 2024, data from independent audits revealed that 64% of mid-market agencies are actively incinerating capital because they treat content... - [Connected TV Advertising: The Precision Engine for Modern Demand Gen (2026)](https://specificityinc.com/digital-marketing/connected-tv-advertising-the-precision-engine-for-modern-demand-gen-2026/): Traditional linear TV is a legacy cost center that incinerates 40% of its budget on unverified impressions and non-human traffic. You've likely felt... - [Stock Titan: “Garage Doors to HVAC: Brands Flock to Specificity’s Performance Marketing”](https://specificityinc.com/news/stock-titan-specificity-reports-surge-in-new-client-partnerships-as-strategic-growth-initiatives-begin-delivering-results/): Monday, 09 March 2026 06:30 AM - [Specificity (OTCID:SPTY) to Present on the Emerging Growth Conference on February 26th, 2026.](https://specificityinc.com/news/specificity-otcidspty-to-present-on-the-emerging-growth-conference-on-february-26th-2026/): Specificity invites individual and institutional investors as well as advisors and analysts, to attend its real-time, interactive presentation on the Emerging Growth Conference. - [Stock Titan: Specificity (OTCID: SPTY) Launches Strategic Expansion into $600B Home Services Market with Proprietary Human-Only, Intent-Driven Advertising Platform](https://specificityinc.com/news/stock-titan-specificity-otcid-spty-launches-strategic-expansion-into-600b-home-services-market-with-proprietary-human-only-intent-driven-advertising-platform/): Tuesday, 17 February 2026 10:00 AM - [Specificity Insider: Your First 30 Days with Us – A Game-Changer for Your Business](https://specificityinc.com/digital-marketing/specificity-insider-your-first-30-days-with-us-a-game-changer-for-your-business/): Hey there, Specificity community, - [Specificity Founder Jason Wood to Host Live X Spaces Discussion on Market Wire News](https://specificityinc.com/news/specificity-founder-jason-wood-to-host-live-x-spaces-discussion-on-market-wire-news/): Wednesday, 28 January 2026 06:30 AM - [StockTitan: “Specificity Announces Partnership with A2SPA to Secure Agentic AI Execution in AdTech”](https://specificityinc.com/news/stocktitan-specificity-announces-partnership-with-a2spa-to-secure-agentic-ai-execution-in-adtech/): Tuesday, 27 January 2026 06:30 AM - [Accesswire: “Specificity Secures Strategic Short-Term Capital”](https://specificityinc.com/news/accesswire-specificity-secures-strategic-short-term-capital/): SARASOTA, FLORIDA / ACCESS Newswire / January 21, 2026 / Specificity (OTCID:SPTY), a leading hybrid AdTech company revolutionizing digital marketing with bot-free, intent-based targeting and precision audience solutions, today announced that it has successfully utilized its active STRATA Agreement to bring in short-term capital. This financing vehicle supports the company's ongoing efforts to scale operations while preparing for a full capital round. - [AdTech Insights Newsletter](https://specificityinc.com/digital-marketing/adtech-insights-newsletter/): Issue #4 | January 20, 2026From the Desk of Jason A Wood – Navigating the Digital Frontier - [Yahoo!News: “Specificity Achieves Positive Cash Flow and Unveils Strategic Growth Initiatives for 2026”](https://specificityinc.com/news/yahoonews-specificity-achieves-positive-cash-flow-and-unveils-strategic-growth-initiatives-for-2026/): Sarasota, FL – January 20, 2026 – Specificity (OTCID: SPTY), a leading hybrid AdTech company specializing in bot-free, intent-based digital marketing solutions, today announced a series of milestones that underscore its robust financial health and positioning for accelerated growth in the coming year. These developments highlight the company’s commitment to delivering superior value to clients and shareholders alike, amid a rapidly evolving digital advertising landscape plagued by fraud and inefficiency. - [Marketers: It’s Time To Wake The Hell Up](https://specificityinc.com/digital-marketing/marketers-its-time-to-wake-the-hell-up/): Until marketers wake up and fight back, the entire digital marketing landscape will function exactly like a casino for the vast majority of brands and agencies. The 500 pound gorillas in this space like Omnicom and WPP were forced into mergers and acquisitions and even with those moves, were still forced to layoff thousands of people. It’s almost as if there is a direct correlation between the decline and ROI and staffing levels. But that’s the price you pay for going along to get along. These mega agencies could’ve staffed up on the tech side and fought the fraud but instead chose to pretend Big Tech was their ally and spent years training people to get good at figuring out the platform algorithms. That strategy had one fundamental flaw that doomed them from the start . The most seasoned marketing minds in the world completely missed what was going on and frankly, an abundance of arrogance led them to make assumptions that were clearly never going to happen. - [Morningstar: “Specificity Delivers Wildly Successful First Month for the 3rd Largest Travel Website in Europe”](https://specificityinc.com/news/morningstar-specificity-delivers-wildly-successful-first-month-for-the-3rd-largest-travel-website-in-europe/): TAMPA, FL / ACCESS Newswire / December 4, 2025 / Specificity (OTCID:SPTY) The 3rd largest travel website in all of Europe, generating more than $75M annually, partnered with Specificity to leverage the agency's cutting-edge ad tech and hybrid marketing expertise. The result was extraordinary campaign performance in just 28 days. - [Yahoo!Finance: “Specificity Achieves Positive Operating Cash Flow for November”](https://specificityinc.com/news/yahoofinance-specificity-achieves-positive-operating-cash-flow-for-november/): Tampa, FL / AccessNewswire / November 24, 2025 / Specificity Inc. (OTCID: SPTY) (the “Company”), a disruptor in the digital marketing space, is pleased to announce that it reached a major milestone in reaching positive operating cash flow for the month of November. - [Specificity (OTCID: SPTY) CEO Jason Wood Discusses New Executive Leadership, Blackpearl Deal and Company Trajectory on “The Street Reports Podcast” Listen Now!](https://specificityinc.com/podcast/specificity-otcqb-spty-ceo-jason-wood-discusses-new-executive-leadership-blackpearl-deal-and-company-trajectory-on-the-street-reports-podcast-listen-now/): Open Podcast on The Street Reports > - [Investor Update November 4th, 2025](https://specificityinc.com/digital-marketing/investor-update-11-4-2025/): Dear Shareholders, - [Yahoo!Finance: “Specificity Readies for Next Phase of Growth with Effective S-1 Registration Statement Enabling Access to Expansion Capital”](https://specificityinc.com/news/specificity-readies-for-next-phase-of-growth-with-effective-s-1-registration-statement-enabling-access-to-expansion-capital/): Tampa, FL / Accesswire / November 4, 2025 / Specificity Inc. (OTCID: SPTY) (the “Company”), the fast-scaling ad tech disruptor redefining digital marketing precision, today announced that its S-1 Registration Statement is now declared effective; initially filed on October 14, 2025 with the United States Securities and Exchange Commission. - [Specificity Signs LOI with Blackpearl Group to Build the World’s Only Fully Integrated Ad Tech Stack, Launching a Direct Attack on Big Tech Fraud](https://specificityinc.com/news/specificity-signs-loi-with-blackpearl-group-to-build-the-worlds-only-fully-integrated-ad-tech-stack-launching-a-direct-attack-on-big-tech-fraud/): TAMPA, FLORIDA / ACCESS Newswire / October 29, 2025 / Specificity (OTCID:SPTY), the leader in precision digital marketing, today announced it has signed a Letter of Intent (LOI) with New Zealand-based Blackpearl Group (BPG) to build and host a proprietary Private Data Platform- creating what companies describe as the world's only fully integrated ad tech stack. This move cements Specificity's path to major market disruption and positions the company to tackle the estimated $250 billion fraud problem plaguing the digital advertising industry, driven largely by bot and mechanical traffic. - [Access Wire: “Specificity Appoints Rob Gagne as Chief Technology Officer to Accelerate Global Expansion and Ad Tech Innovation”](https://specificityinc.com/news/access-wire-specificity-appoints-rob-gagne-as-chief-technology-officer-to-accelerate-global-expansion-and-ad-tech-innovation/): TAMPA, FLORIDA / ACCESS Newswire / October 21, 2025 / Specificity (OTCID:SPTY), the fast-scaling ad tech disruptor redefining digital marketing precision, today announced the appointment of Rob Gagne as Chief Technology Officer (CTO). With more than three decades of experience leading breakthrough technology initiatives across finance, enterprise software, and data systems, Gagne joins Specificity's powerhouse executive team to drive the company's next phase of global growth and technical dominance. - [Stock Titan: “Specificity Appoints Global Executive Leader Robert Fedder as Chief Executive Officer to Drive Next Phase of Scalable Growth”](https://specificityinc.com/news/stock-titan-specificity-appoints-global-executive-leader-robert-fedder-as-chief-executive-officer-to-drive-next-phase-of-scalable-growth/): Founder Jason Wood to remain deeply involved as Specificity strengthens executive leadership and accelerates its market expansion. - [Specificity (OTCID: SPTY) Gains Momentum — CEO Jason Wood Featured on The Street Reports Podcast as New Director Joins to Drive AI and Web3 Growth](https://specificityinc.com/news/specificity-gains-momentum-ceo-jason-wood-featured-on-the-street-reports-podcast-as-new-director-joins-to-drive-ai-and-web3-growth/): Tampa, FL — September 4th, 2025 — Specificity (OTCID: SPTY), the digital marketing agency redefining precision advertising through its hybrid ad-tech and agency model, today announced two significant milestones in its ongoing expansion. CEO Jason Wood was recently featured on The Street Reports Podcast, where he outlined the company’s forward-looking vision for the future of digital marketing, AI, and Web3. At the same time, Specificity strengthened its leadership team with the appointment of Eddie Olavarria as Director of Digital Marketing Performance, a role that will be central to driving the company’s next phase of growth and international expansion, initially throughout Europe. - [Jason Wood Joins The Street Reports Podcast – Listen Now!](https://specificityinc.com/podcast/jason-joins-the-street-reports-podcast-listen-now/): Specificity is a forward-thinking company leveraging AI to revolutionize digital marketing by eliminating wasted ad spend and tackling the growing problem of bot traffic before it drains campaign budgets. - [Specificity Prepares to Launch Proprietary AI Tech Stack After Year of Strategic Transformation](https://specificityinc.com/news/specificity-prepares-to-launch-proprietary-ai-tech-stack-after-year-of-strategic-transformation/): TAMPA, FL / ACCESS Newswire / August 13, 2025 / Specificity, Inc. (OTCID:SPTY), a leading digital marketing agency blending proprietary ad tech with cutting-edge strategy, is finalizing development of its fully in-house, company-owned AI technology stack - a powerful asset set to redefine how the company scales, drives efficiency, and maintains its edge in the marketplace. - [Jason Wood Joins Founders in the Field Podcast](https://specificityinc.com/podcast/jason-wood-joins-founders-in-the-field-podcast/): Jason Wood, CEO of Specificity and one of the most unfiltered voices in ad tech joins host Stefan Bradley Paull to discuss why most marketing agencies are chasing fake metrics, how Big Tech manipulates data for profit and why most AI tools are dumb because they’re trained on garbage traffic. Jason pulls no punches and shares exactly what’s broken and how to build something real. - [Yahoo!Finance: “Specificity Expands to Europe”](https://specificityinc.com/news/specificity-expands-to-europe/): TAMPA, FLORIDA / ACCESS Newswire / July 30, 2025 / Specificity, Inc. (OTCID:SPTY), the digital marketing powerhouse known as the nation's first, truly hybrid model for adtech and digital marketing, has very quietly launched Specificity Europe-bringing its proprietary, hyper-targeted ad tech to a market often overlooked by mar-tech due to GDPR regulations. - [Stock Titan: “Specificity Regains Status as a Fully Reporting U.S. Securities and Exchange Commission Current Filer”](https://specificityinc.com/news/specificity-regains-status-as-a-fully-reporting-u-s-securities-and-exchange-commission-current-filer/): Please visit here to see Specificity's filings: - [Specificity Cracks the Code on Cross-Channel Precision:](https://specificityinc.com/news/specificity-cracks-the-code-on-cross-channel-precision/): TAMPA, FL – – Specificity (OTC PINK:SPTY) a disruptor in the digital marketing space, has officially closed the loop on precision audience engagement. The company now delivers targeted Connected TV video ads to the exact same verified, high-intent audiences it already reaches across display and social media—creating an unmatched cross-channel strategy that eliminates waste and maximizes ROI. - [Specificity Guarantees High-Quality B2B Leads – Disrupting the Broken Lead Gen Model](https://specificityinc.com/news/specificity-guarantees-high-quality-b2b-leads-disrupting-the-broken-lead-gen-model/): Wednesday, 28 May 2025 08:30 AM - [Yahoo!Finance: “Specificity Builds Dominant CTV Campaign Capabilities…”](https://specificityinc.com/news/yahoofinance-specificity-builds-dominant-ctv-campaign-capabilities/): TAMPA, FLORIDA / ACCESS Newswire / May 14, 2025 / Specificity, Inc. (OTC PINK:SPTY), the marketing industry's only true hybrid model agency, today announced the expansion of its cutting-edge Connected TV (CTV) advertising capabilities, delivering unmatched performance, precision, and value for clients looking to reach real, in-market audiences. - [OTCMarkets: “Specificity, Inc. (SPTY) Continues to Evolve…”](https://specificityinc.com/news/otcmarkets-specificity-inc-spty-continues-to-evolve/): TAMPA, FL / ACCESS Newswire / March 19, 2025 / Specificity, Inc. (OTC PINK:SPTY), a leader in digital marketing innovation, is proud to announce the evolution and expansion of its industry-disrupting, in-market marketing strategy. At the core of this cutting-edge approach is the daily, nationwide intent feed-a dynamic data engine that captures real-time, in-market audience signals across all verticals. This vertical-agnostic intelligence enables brands to target high-intent consumers across social, display, and other digital channels at the exact moment they're ready to engage-maximizing return on ad spend (ROAS). - [The “Digital” Agency Myth Exposed](https://specificityinc.com/digital-marketing/the-digital-agency-myth-exposed/): Drinking one’s own Kool-Aid almost always leads to failure. Never has that been more true than in 2025 in the world of digital agencies. Agency leadership has largely failed clients as Big Tech has made moves to shore up its investor’s interests. Demand has nearly tripled in just the last 3 years and Big Tech captured that revenue. That means they’ve taken the money and served the ad. Investors rejoice. Brands and advertisers suffer. Most have sat idly by as fraud has not just entered the market; it has taken it over. They are feckless leaders and ultimately have shown their disdains and lack of respect for client ad spend. Only in tech and digital marketing do you see such rampant fraud be summarily accepted by an entire industry. - [Nasdaq: “Specificity, Inc.(OTC: SPTY) Takes Another LeapForward With AI Driven, Intent Based Data, in Its New Partnership With Blackpearl Group (BPG)”](https://specificityinc.com/news/nasdaq-specificity-inc-otc-spty-takes-another-leap-forward/): TAMPA, FL – – Specificity, Inc. (OTC: SPTY), a leader in innovative digital marketing solutions, is proud to announce a strategic partnership with Blackpearl Group (BPG), the technology company behind Pearl Diver, an AI-powered intent data solution that delivers high quality, real-time intent audience insights. This collaboration further strengthens Specificity’s unwavering commitment to delivering clean audience data—free of bot and mechanical traffic—ensuring highly effective and efficient marketing campaigns. - [Yahoo!Finance “Already Bold, Specificity Gets Bolder With New Hire, Chris Gruening as Vice President of Client Services”](https://specificityinc.com/news/specificity-welcomes-chris-gruening-as-vice-president-of-client-services/): Chris Gruening has dedicated nearly 20 years to client relationship management and strategic marketing roles. His proven track record of fostering long-lasting, successful partnerships with enterprise-level clients will be instrumental in continuing Specificity’s growth trajectory. Gruening's expertise aligns perfectly with Specificity's commitment to providing clients with real-time targeting opportunities and custom-built marketing solutions that drive measurable results tailored to their specific needs. - [Audience Building as an Art Form](https://specificityinc.com/digital-marketing/audience-building-as-an-art-form/): As a marketing agency, we all acknowledge the lift we get with better creative. Graphic artists, content creators and video producers/editors can have a significant impact on the performance of any campaign. Every agency puts a distinct focus on it, and it makes sense. We have people on our team dedicated to that effort specifically and they are all held to a very high standard. But we put as much, if not more focus, on another art form. An equally creative and important piece to the puzzle that most agencies have given up on air simply don’t have the tech, in-house, to effectively leverage. Audience building. - [The Age of AI and the User Agreement](https://specificityinc.com/digital-marketing/the-age-of-ai-and-the-user-agreement/): Today’s user agreements from Big Tech are longer, more complex, and more specious than ever before. In fact, I’m convinced they all had their AI write these agreements—with the AI’s own self-preservation in mind. These documents are designed to withstand legal scrutiny for the worst actions Big Tech takes now—and whatever they plan to do in the future. - [3 Things You Should Be Thinking About Digital In 2025](https://specificityinc.com/digital-marketing/3-things-you-should-be-thinking-about-digital-in-2025/): To say things move quickly in digital marketing is a gross understatement. In just a few years, our industry hasn’t just shifted, it has completely transformed. So much so that our roles, as marketers, have completely changed. Did you notice? Everything has been redefined strictly to adhere to what benefits Big Tech and only Big Tech. - [Stock Titan: “Specificity Exits 2024 With Hugely Successful December”](https://specificityinc.com/news/stock-titan-specificity-exits-2024-with-hugely-successful-december/): December 2024 was a breakthrough month for Specificity, with the Company adding over $500,000 in annual run-rate revenue. New client acquisitions and increased spending from existing clients have fueled a surge in demand for Specificity's precision-driven digital marketing services. The Company has also seen a significant uptick in Requests for Proposals (RFPs), underscoring the market's growing recognition of its cutting-edge solutions. - [Big Tech. Big Social. Big Fraud.](https://specificityinc.com/digital-marketing/big-tech-big-social-big-fraud/): Imagine going to the grocery store every week and buying eggs. Many of us do just that. Now imagine getting home every single time to find half of the eggs are completely empty. You crack them and there is nothing inside. Imagine that happening week after week. How long before consumers question the grocery store managers and how long would it take for consumers to become enraged at being ripped off every week? Exactly how long before lawyers got involved in a class action suit against “big egg” and politicians take to the microphones demanding answers from the egg industry? - [Connected TV the Specificity Way](https://specificityinc.com/digital-marketing/connected-tv-the-specificity-way/): We’re not breaking new ground by advocating for Connected TV, but we are breaking new ground on how to use connected TV. This gets a tad complex, but simply follow the logic and the tech, and you’ll absolutely see why the use of connected TV is exponentially better the Specificity way. - [Go Hybrid or Die in 2025](https://specificityinc.com/digital-marketing/go-hybrid-or-die-in-2025/): Whether we want to admit it or not, 2024 was the worst year on record for Big Tech fraud. Not only did they deal us garbage data accuracy, but they sold us AI as the solution—a “fix” specifically designed to deliver massive bot traffic. We’ve entered a level of agency incompetence that feels straight out of Idiocracy, where those in positions of authority are often the most clueless. ## Pages - [The Power of AI](https://specificityinc.com/the-power-of-ai/): Powered by Specificity Inc. · AI Discovery System - [Speed To Lead](https://specificityinc.com/speed-to-lead/): The Bottom Line - [Parth Joshi](https://specificityinc.com/parth-joshi/): As Head of Paid Media & Performance at Specificity, Parth helps businesses grow through strategic digital advertising that delivers measurable results. His expertise lies in developing performance-driven marketing strategies focused on lead generation, customer acquisition, and maximizing return on ad spend. - [AEO Services](https://specificityinc.com/aeo-services/): Answer Engine Optimization (AEO) is the practice of structuring your content so that AI-powered platforms - ChatGPT, Google AI Overviews, Perplexity, Copilot, and others - surface your brand as the trusted answer when buyers ask questions related to your category. - [AI for Home Services](https://specificityinc.com/ai-for-home-services/): If you've ever heard the term 'adapt or die,' it has never been more relevant than it is today in marketing - especially for Home Service businesses. - [ChatGPT Ads for Home Services](https://specificityinc.com/chatgpt-ads-for-home-services/): Specificity delivers exclusive, high-intent homeowner leads directly to HVAC, plumbing, roofing, and electrical businesses - no shared lists, no time-wasters, no guesswork. - [ChatGPT Ads](https://specificityinc.com/solutions/chatgpt-ads/): ChatGPT Ads are a new category of AI-native advertising that places your brand's message directly inside ChatGPT's conversational responses. As AI-powered search replaces traditional web browsing for millions of buyers, ChatGPT Ads position your brand where intent is highest - at the exact moment someone is asking about a product, service, or solution like yours. - [Jackson Boisvert](https://specificityinc.com/jackson-boisvert/): Jackson Boisvert brings a blend of creativity, strategy, and communication expertise to his role as a Client Services Manager. His work focuses on developing impactful marketing campaigns, compelling content, and digital strategies that strengthen brand presence and support business growth. With a background in Communication and Media Production from Stockton University, Jackson combines strong storytelling skills with a results-oriented mindset to create marketing initiatives that engage audiences and deliver value. He is passionate about helping businesses communicate their message effectively and build lasting connections with their customers. - [Kat Nelson](https://specificityinc.com/kat-nelson/): Kat Nelson is passionate about helping brands grow through strategy and execution. With experience in business operations, client experience, and team leadership, she brings a proactive approach to every partnership. Kat stays attuned to clients' needs, anticipating challenges, identifying opportunities, and aligning closely with each brand's goals. Having worked across a range of audiences and industries, she understands how to tailor strategies that connect with different demographics and create meaningful momentum. - [Case Studies](https://specificityinc.com/case-studies-2/): Case Studies - [About Us](https://specificityinc.com/about-us/): You'll love everything about working with our team. We get excited because we're really into what we do! And frankly, you will be too! We kick ass and we're ready to start kicking ass for you! - [Hybrid Technology](https://specificityinc.com/hybrid/): There are two parts- understanding your audience and then making sure you are actually targeting that audience. If you are building out your data on each platform separately you are most likely talking to different audiences- wasting spend since you are not saturating the audience as a whole. - [Technology](https://specificityinc.com/technology/): Specificity builds bot-free marketing audiences outside of Big Tech platforms-using identity infrastructure that ensures brands reach real humans, not artificial users. - [Reviews](https://specificityinc.com/reviews/): Jack and the Collegiate Racing Series team have loved working with Specificity! - [Specificity Homepage](https://specificityinc.com/): We combine creative strategy, verified data, and smart technology to help brands connect with real people - not inflated audiences or wasted impressions. - [Big Tech’s Bot Problem, Exposed](https://specificityinc.com/big-techs-bot-problem-exposed/): Watch Now - [Leonard Braumberger](https://specificityinc.com/leonard-braumberger/): Leonard Braumberger brings four decades of proven commercial leadership across communications, digital marketing, and strategic business development to drive revenue growth for emerging marketing and SaaS organizations. His trajectory from Creative Director at a national Canadian news network to founder of a successful U.S. marketing agency demonstrates the entrepreneurial mindset and operational expertise essential for scaling commercial operations in competitive technology markets. - [Investor Update](https://specificityinc.com/investor-update/): Learn more about SPTY stock on OTC Markets, or contact us for more information. - [Redefining AdTech](https://specificityinc.com/redefining-adtech/): Specificity is Transforming the AdTech Space View or download our informative slide deck below. Click Here to Download - [Specificity Signs LOI with Blackpearl](https://specificityinc.com/specificity-signs-loi-with-blackpearl/): Learn more about SPTY stock on OTC Markets, or contact us for more information. - [Robert Fedder](https://specificityinc.com/robert-fedder/): Robert Fedder is a seasoned C-level executive with over 30 years of experience leading performance improvement, growth, and business transformation initiatives across global markets. With a strong foundation in sales, marketing, and operational innovation, Robert brings a strategic focus on leveraging technology and emerging business disruptors to drive competitive advantage and sustainable results.Throughout his career, Robert has held senior leadership positions across major multinational corporations and high-growth technology ventures. His global experience includes in-country leadership roles across Europe, the United States, Australia, and Southeast Asia.Robert's extensive career highlights include: - [Opt Out Form](https://specificityinc.com/opt-out-form/) - [Contact- Shareholder double opt-in](https://specificityinc.com/shareholder-opt-in/): Shareholder Opt-In for Updates Please submit your information below This is to ensure we have your most up to date contact information, so you will be notified of all company updates and announcements! Company Info Google map directions - [Press](https://specificityinc.com/press/): We have not only survived, but have come through the Borgers fraud stronger, ready to scale and ready to raise capital for scale. - [30 Days of Specificity](https://specificityinc.com/30-days-of-specificity/): A detailed look at what you'll get in 30 days with Specificity. - [Mary Steele](https://specificityinc.com/mary-steele/): With a sharp eye for strategy and a flair for the unexpected, Mary Steele leads the creative charge at Specificity. As Creative Director, she blends data-driven insights with bold storytelling to build campaigns that not only capture attention-but convert. - [Chris Gruening](https://specificityinc.com/chris-gruening/): As Vice President of Client Services at Specificity, Chris brings nearly two decades of marketing and client service expertise to the forefront of innovation and execution. He plays a critical dual role-leading internal teams with clarity and purpose while also cultivating strong, strategic partnerships with clients. - [Richard Berry](https://specificityinc.com/richard-berry/): Richard L. Berry, III is an experienced start-up and business builder with 30+ years of successful entrepreneurial ventures in various industries and markets. Driving sales and revenues, leading operations teams, opening new markets, finding niches and unmet market needs, and filling them with unique products and technologies is where he finds the most challenge and fulfillment. - [Specificity Wins](https://specificityinc.com/spty-wins/): We partnered with CRS (Collegiate Racing Series) to help fuel their mission: connect student drivers with real racing opportunities, grow a vibrant community of motorsports fans, and attract strategic brand partners. - [Advisors](https://specificityinc.com/advisors/): Your brand needs awareness and your business needs conversions. Solving for both is not only possible but is functionally necessary for growth. Take the next step and schedule a meeting with us and learn what we can do to tell your brand's story to the right audiences at the right time. - [Copy of Contact- video campaign](https://specificityinc.com/contact-video/): Want to learn more? Get in touch! Get on our Calendar! Precision drives results Get clear, get focused, and achieve more with tailored solutions that leave no room for guesswork. Take action today. Contact us to learn more! Contact Us Schedule a FREE 30-minute conversation below! Company Info Google map directions - [Video](https://specificityinc.com/video/): Your brand needs awareness and your business needs conversions. Solving for both is not only possible but is functionally necessary for growth. Take the next step and schedule a meeting with us and learn what we can do to tell your brand's story to the right audiences at the right time. - [Meet With Us](https://specificityinc.com/meet-with-us/): Your brand needs awareness and your business needs conversions. Solving for both is not only possible but is functionally necessary for growth. Take the next step and schedule a meeting with us and learn what we can do to tell your brand's story to the right audiences at the right time. - [Specificity’s TV Advertising Revolution](https://specificityinc.com/specificitys-tv-advertising-revolution/): TV advertising has traditionally been a powerful but cumbersome medium-high production costs, lengthy contracts, and massive spend commitments often made it inaccessible or inefficient for many brands. Specificity's innovative approach to connected TV (CTV) advertising changes all that, delivering the impact of TV with the precision, flexibility, and measurability of digital marketing. Your query highlights how Specificity targets in-market audiences, eliminates waste, and simplifies the process with a flat-cost, turn-key model. Let's dive into how this approach works and why it's a significant advancement over traditional TV advertising. - [Connected TV](https://specificityinc.com/connected-tv/): Say goodbye to wasted ad dollars on traditional TV. Specificity's Connected TV (CTV) solution delivers targeted ads to real people, not broad demographics. Traditional TV casts a wide (and expensive) net, but with CTV, you reach the right audience at the right time-without paying for viewers who will never convert. - [Digital Campaign Manager – DSP & CTV Specialist](https://specificityinc.com/careers/digital-campaign-manager-job-description/): We are seeking an experienced and results-driven Digital Campaign Manager with expertise in DSP digital display ad campaign management. The ideal candidate will have a deep understanding of impressions, reach, frequency, and client budget optimization to maximize ad spend and deliver targeted conversions. - [Home Services](https://specificityinc.com/home-services-copy/): You're wasting over $6k on a $10k PPC spend. Ready to talk? Specificity for Home Services Specializing in cost-effective lead generation for home service clients nationwide. Quit wasting your spend on bot traffic. Guaranteed to Reach Actual Humans More Cost-Effective than PPC and Lead Aggregators You Own the Data GET A FREE MARKETING AUDIT If you're using any of these competitors, then we need to talk asap: Request Your FREE Marketing Audit - [Home Services](https://specificityinc.com/home-services/): Specificity for Home Services Specializing in cost-effective lead generation for home service clients nationwide. Quit wasting your spend on bot traffic. Guaranteed to Reach Actual Humans More Cost-Effective than PPC and Lead Aggregators You Own the Data BOOK A MEETING NOW If you're using any of these competitors, then we need to talk asap: - [Capital Markets](https://specificityinc.com/raising-capital/): This slide deck walks you through a tested and proven strategy that delivers results every single month. Look through it and schedule a call so we can share how this can accomplish your capital market goals! - [Schedule a Call](https://specificityinc.com/schedule-a-call/): A new hybrid model for marketing. Simplify your strategy, amplify your results. https://www.specificityinc.com/wp-content/uploads/2024/02/Ad-Waste-v1_CTV.mp4 The world's only accessible first party data graph. Specificity stands as the pioneer, offering exclusive access to first-party data graphing. With its unique accessibility, it not only redefines data visualization but also sets a new standard for comprehensive insights, empowering businesses to make informed decisions grounded in precise, granular data. AdTech issues we solve: Bot Traffic 56% of all online ads are never seen by a human We START with signal verified data immediately cutting out bots Ad Waste $66 billion of ad spend was wasted due to click fraud and ad fraud Ads are deployed only to our data ensuring no spend is wasted on click or ad fraud Cookie Deprecation Up to 60% of the market has lost targeting behaviors with the major cookie deprecation changes still ahead. We can still granularly target audiences and resolve your data for remarketing, and to build you a first party data set. Audience ID Accuracy Inaccurate data means wasted budget, targeting the wrong people, miss opportunities and communication breakdown. Our first party data graphing solves all of these problems - [Call](https://specificityinc.com/call/) - [Our Ads](https://specificityinc.com/our-ads/): Check out the artwork below to see examples of advertising we create and deploy for our own company. - [Click Fraud](https://specificityinc.com/click-fraud/): 22% of global ad spend was lost to ad fraud in 2023, and the numbers are only rising. - [Services](https://specificityinc.com/solutions/): We use verified human data and intent-driven targeting to power smarter marketing, reduce waste, and deliver outcomes that actually matter. - [Audience ID](https://specificityinc.com/audience-id/): Inaccurate data can have several significant implications for your audience, impacting their experience and perception in various ways: - [Cookie Deprecation](https://specificityinc.com/cookie-deprecation/): According to the Interactive Advertising Bureau (IAB), the market has already lost approximately 50-60% of the signal fidelity from third-party identifiers due to actions from other platforms (like Apple, Firefox, etc) - [Ad Waste](https://specificityinc.com/ad-waste/): In the dynamic world of online advertising, the success of your campaigns hinges on precision and efficiency. At Specificity, we understand the critical role that accurate data paired with the right placements play in determining your campaign's success. - [Bot Traffic](https://specificityinc.com/bot-traffic/): In 2022 alone click fraud cost an estimated $44 BILLION in ad spend and 14% of all PPC campaign clicks are estimated to be fraud from bad BigTech and BigSocials data. - [Demand Gen](https://specificityinc.com/demand-gen/): Cheaper media for saturation and enriched media for conversion. - [Amplified Adtech](https://specificityinc.com/services__trashed/amplified-adtech/): Streamline with Enriched AI: From Time-Consuming Tasks to Effortless Automation. - [Marketing Consultation With Brandon Northwick – v1](https://specificityinc.com/marketing-consultation-v1/): Here Are Just a Few Reasons Why Companies Are Switching To Specificity - [Meeting Confirmation With Specificity](https://specificityinc.com/meeting-confirmation/): You should've just received a confirmation email with the Zoom link for the day and time you chose. If you have any questions before our call, please email info@specificityinc.com  - [Marketing Consultation With Brandon Northwick](https://specificityinc.com/marketing-consultation/): With our proprietary technology, we can locate those impossible-to-find targeting selections without violating privacy regulations.  - [Brittany Crawford](https://specificityinc.com/brittany-crawford/): Brittany came to Specificity with a wide range of experience in team leadership, from restaurant management to delegating tasks within a corporate pharmaceutical quality-assurance department and the FDA. She studied Chemical Engineering at The Ohio State University, where she was a member of the Cultural Diversity Committee and Student Ambassador to Australia, Fiji and New Zealand. Brittany feels that her experience there was invaluable, since the lessons she learned translate well to managing a diverse, multi-generational staff like Specificity's and also translates to her ability to connect with any client to help diagnose their needs to drive their campaign's success. - [2023 Capital Raise](https://specificityinc.com/2023-capital-raise/): This is a reduction from the last S1 amendment offering shares at $2.50 due to the capital needs being greatly reduced by growth. The other reason for the reduction is to close the round quickly in order to keep focus on the growth as Specificity is in a very aggressive growth phase. - [Kevin Frisbie](https://specificityinc.com/kevin-frisbie/):  Kevin Frisbie is the Founder and President of Frisbie & Associates, a comprehensive financial services firm with offices in Lewiston, Brewer, and Mexico, Maine, with other affiliate locations in Saco, Hallowell, Bath, and Portland. When Kevin originally launched hispractice, he worked with a strong focus in the area of strategic planning for social security and retirement. Since that time, he has expanded his office and team to address virtually every personal investment and insurance need an individual, business, or family may have throughout the entire course of their lives.  - [Jason A. Wood](https://specificityinc.com/jason-a-wood/): Jason A. Wood is the majority owner of one of the most innovative digital marketing firms in the United States, Specificity, Inc. Specificity is an avant-garde digital marketing strategy firm which constantly seeks and deploys new digital marketing technology and implementation tools - tools for enabling simple add deployment and measurable campaign results. Specificity is an incubator for technology start-ups in the digital marketing arena. - [Window Industry](https://specificityinc.com/window-industry/): Watch this video to see how! - [Kevin Harrington](https://specificityinc.com/kevin-harrington/): Hear why Kevin invested in Specificity and why companies like yours need our services! - [Schedule A Free Consultation](https://specificityinc.com/schedule-a-free-consultation/): Schedule a FREE 30-minute conversation below! - [News](https://specificityinc.com/news/): Specificity In The News Don't miss our long-form interview with Capital Compass, exploring where Specificity has been, how we've evolved, and what's ahead. - [Terms of Use](https://specificityinc.com/terms-of-use/): Last updated: February 27, 2022 - [Investor Info](https://specificityinc.com/investor-info/): Investor Information SEC Filings Click Here for SEC Info OTC Filings Click Here for OTC Info - [Internship Application](https://specificityinc.com/internship-application/): An internship at Specificity Inc. is the best place to start building your career experience. Here you will learn the real ins and outs of the fast-paced, ever-changing, high-tech digital marketing field. If you're interested in an intern position with us, please fill out this form and attach your resume. We will review your application and get back to you! - [Careers](https://specificityinc.com/careers/): Looking for a career in a high-tech, fast-paced, contemporary business with room to advance and grow? - [Contact](https://specificityinc.com/contact/): Want to learn more? Get in touch! Get on our Calendar! Precision drives results Get clear, get focused, and achieve more with tailored solutions that leave no room for guesswork. Take action today. Contact us to learn more! Contact Us Schedule a FREE 30-minute conversation below! Company Info Google map directions - [Podcast](https://specificityinc.com/with-absolute-specificity/): The Digital Executive Podcast host Brian Thomas speaks with Jason Wood, Founder and CEO of Specificity, about the growing challenges facing digital advertising and how AI is reshaping the future of customer acquisition. - [FAQ](https://specificityinc.com/faq/): Expand - [Privacy Policy](https://specificityinc.com/privacy-policy/): Last updated: January 4, 2022 ## Templates - [Home Services](https://specificityinc.com/fl-builder-template/home-services/) - [CTV](https://specificityinc.com/fl-builder-template/ctv/) - [Review Feature](https://specificityinc.com/fl-builder-template/review-feature/) - [CTA 2026](https://specificityinc.com/fl-builder-template/cta-2026/) - [Case Studies](https://specificityinc.com/fl-builder-template/case-studies/) - [About Specificity](https://specificityinc.com/fl-builder-template/about-specificity/) - [Website Resolution](https://specificityinc.com/fl-builder-template/website-resolution/) - [Hybrid Model](https://specificityinc.com/fl-builder-template/hybrid-model-2/) - [Technology Page](https://specificityinc.com/fl-builder-template/technology-page/) - [Message From CEO](https://specificityinc.com/fl-builder-template/message-from-ceo/) - [Slide Deck Download Row](https://specificityinc.com/fl-builder-template/slide-deck-download-row/) - [video row full width](https://specificityinc.com/fl-builder-template/video-row-full-width/) - [Testimonial feature row](https://specificityinc.com/fl-builder-template/testimonial-feature-row/) - [Video Hero](https://specificityinc.com/fl-builder-template/video-hero/) - [Marketing Flow](https://specificityinc.com/fl-builder-template/marketing-flow/) - [Hybrid Model – 2 column row](https://specificityinc.com/fl-builder-template/hybrid-model-2-column-row/) - [Stat Circles Mobile](https://specificityinc.com/fl-builder-template/stat-circles-mobile/) - [Stat Circles](https://specificityinc.com/fl-builder-template/stat-circles/) - [CTV Row](https://specificityinc.com/fl-builder-template/ctv-row/) - [Hybrid Model](https://specificityinc.com/fl-builder-template/hybrid-model/) - [8 Part Series](https://specificityinc.com/fl-builder-template/8-part-series/) - [Rene Callout](https://specificityinc.com/fl-builder-template/rene-callout/) - [Team Member Bio Page Template](https://specificityinc.com/fl-builder-template/team-member-bio-page-template-2/) - [Bot Problem Hero](https://specificityinc.com/fl-builder-template/bot-problem-hero/) - [CRS Case study](https://specificityinc.com/fl-builder-template/crs-case-study/) - [SPTY making huge moves](https://specificityinc.com/fl-builder-template/spty-making-huge-moves/) - [Redefining AdTech Download](https://specificityinc.com/fl-builder-template/redefining-adtech-download/): Find out why Jason Wood, Specificity's Founder and Chairman thinks SPTY is one of the most undervalued stocks on the market. DOWNLOAD NOW - [Video Testimonials](https://specificityinc.com/fl-builder-template/video-testimonials/) - [30 Days Of](https://specificityinc.com/fl-builder-template/30-days-of/) - [Home Page 5-30-25](https://specificityinc.com/fl-builder-template/home-page-5-30-25/) - [meet with us lander](https://specificityinc.com/fl-builder-template/meet-with-us-lander/) - [We brought you here on purpose](https://specificityinc.com/fl-builder-template/we-brought-you-here-on-purpose/) - [Privacy Policy Footer for landing pages](https://specificityinc.com/fl-builder-template/privacy-policy-footer-for-landing-pages/): © 2026 Specificity Inc.. All Rights Reserved. Privacy Policy | Terms & Conditions - [Scroll stacking cards mobile](https://specificityinc.com/fl-builder-template/scroll-stacking-cards-mobile/) - [Scroll stacking cards](https://specificityinc.com/fl-builder-template/scroll-stacking-cards/) - [News, Updates & Blogs](https://specificityinc.com/fl-builder-template/news-updates-blogs-2/) - [Home Services Competitors row](https://specificityinc.com/fl-builder-template/home-services-competitors-row/) - [Home Page (old) 10-2-24](https://specificityinc.com/fl-builder-template/home-page-old-10-2-24/) - [Home Revise 10-2-24](https://specificityinc.com/fl-builder-template/home-revise-10-2-24/) - [Stacking Cards Row](https://specificityinc.com/fl-builder-template/stacking-cards-row/) - [test-sticky-row](https://specificityinc.com/fl-builder-template/test-sticky-row/) - [1st Party Data Row](https://specificityinc.com/fl-builder-template/1st-party-data-row/) - [Reg A hero](https://specificityinc.com/fl-builder-template/reg-a-hero/): IR Firms have made their money owning the data and not sharing the information with the CEOs. With Put-Thru's tech stack, we can go after intent data, resolve the traffic to your site and you will be able to look at that resolved data and OWN it! - [Client Reviews Slider](https://specificityinc.com/fl-builder-template/client-reviews-slider/) - [As Seen in – small](https://specificityinc.com/fl-builder-template/as-seen-in-small/) - [1st Party Data](https://specificityinc.com/fl-builder-template/1st-party-data/) - [testimonials-mobile](https://specificityinc.com/fl-builder-template/testimonials-mobile/) - [Specificity is just different.](https://specificityinc.com/fl-builder-template/specificity-is-just-different/) - [Old Homepg pre march 2024](https://specificityinc.com/fl-builder-template/old-homepg-pre-march-2024/) - [New Homepg 3.6.24](https://specificityinc.com/fl-builder-template/new-homepg-3-6-24/) - [As seen in:](https://specificityinc.com/fl-builder-template/as-seen-in/) - [We’re Different where it matters](https://specificityinc.com/fl-builder-template/were-different-where-it-matters/) - [resolve traffic](https://specificityinc.com/fl-builder-template/resolve-traffic/) - [Better targeting leads to better results](https://specificityinc.com/fl-builder-template/better-targeting-leads-to-better-results/) - [What Clients have to say](https://specificityinc.com/fl-builder-template/what-clients-have-to-say/) - [News, Updates & Blogs](https://specificityinc.com/fl-builder-template/news-updates-blogs/) - [4 major problems](https://specificityinc.com/fl-builder-template/4-major-problems/) - [Juice Demand Gen](https://specificityinc.com/fl-builder-template/juice-demand-gen/) - [4 problems](https://specificityinc.com/fl-builder-template/4-problems/) - [Why Choose Specificity](https://specificityinc.com/fl-builder-template/why-choose-specificity/): Why Choose Specificity? Get Started Now! - [Why Specificity](https://specificityinc.com/fl-builder-template/why-specificity/) - [hero](https://specificityinc.com/fl-builder-template/hero/) - [Demand Gen](https://specificityinc.com/fl-builder-template/demand-gen/) - [Juice](https://specificityinc.com/fl-builder-template/juice/) - [identify](https://specificityinc.com/fl-builder-template/identify/) - [Problems we solve – 6 segments](https://specificityinc.com/fl-builder-template/problems-we-solve-6-segments/) - [Better Audience Data w/ icons](https://specificityinc.com/fl-builder-template/better-audience-data-w-icons/) - [Demand 3 column row](https://specificityinc.com/fl-builder-template/demand-3-column-row/) - [Reaching the Right Audience](https://specificityinc.com/fl-builder-template/reaching-the-right-audience/) - [Home Copy w/ amplify](https://specificityinc.com/fl-builder-template/home-copy-w-amplify/) - [amplify](https://specificityinc.com/fl-builder-template/amplify/) - [2023 capital raise](https://specificityinc.com/fl-builder-template/2023-capital-raise/) - [Investor Videos](https://specificityinc.com/fl-builder-template/investor-videos/) - [Video Landing Page 7-13-23](https://specificityinc.com/fl-builder-template/video-landing-page-7-13-23/) - [Scheduler Row – Orange Bkgd](https://specificityinc.com/fl-builder-template/scheduler-row-orange-bkgd/) - [Team Member Bio Page template](https://specificityinc.com/fl-builder-template/team-member-bio-page-template/) - [video landing page](https://specificityinc.com/fl-builder-template/video-landing-page/) - [Our Services Boxes Row](https://specificityinc.com/fl-builder-template/our-services-boxes-row/) - [Solar Case Study](https://specificityinc.com/fl-builder-template/solar-case-study/) - [Key Features](https://specificityinc.com/fl-builder-template/key-features/) - [tiles](https://specificityinc.com/fl-builder-template/tiles/) - [product page 2](https://specificityinc.com/fl-builder-template/product-page-2/) - [Product Bottom Bar – black bkgrd](https://specificityinc.com/fl-builder-template/product-bottom-bar-black-bkgrd/) - [expand on click](https://specificityinc.com/fl-builder-template/expand-on-click/) - [Careers Page](https://specificityinc.com/fl-builder-template/careers-page/) - [‘Like Never Before’ row](https://specificityinc.com/fl-builder-template/like-never-before-row/): Get Digital Marketing Like Never Before GET STARTED TODAY - [Learn More CTA Row](https://specificityinc.com/fl-builder-template/learn-more-cta-row/): Want to learn more? Get in touch! Get On Our Calendar! - [Audience ID section – old](https://specificityinc.com/fl-builder-template/audience-id-section-old/) - [brand intel v1](https://specificityinc.com/fl-builder-template/brand-intel-v1/) - [Product Page](https://specificityinc.com/fl-builder-template/product-page/): With Audience First, we deliver the granular selects illuminating the highest likely conversion audience you'll find anywhere. Utilize our experts in the field to create data driven audience buildout and learn the process of building and acquiring an actual addressable audience. Audience First adds more value to every dollar you spend marketing. - [Technology Service Page](https://specificityinc.com/fl-builder-template/technology-service-page/): We can target people by pulling their Device ID based on their location visit history- up to a year in the past! This makes it ideal to pull customers who have visited your competitors, or those attending an event that make them the right buyer of your product or service, such as a conference or expo. - [Page Title Row](https://specificityinc.com/fl-builder-template/page-title-row/) - [Family of companies](https://specificityinc.com/fl-builder-template/family-of-companies/): A Family Of Companies - [Social Links](https://specificityinc.com/fl-builder-template/social-links/) ## Products - [Why Choose Specificity](https://specificityinc.com/upcp_product/why-choose-specificity/): https://www.specificityinc.com/wp-content/uploads/2024/03/Why-Choose-Specificity_.mp4 - [Where’s Waldo](https://specificityinc.com/upcp_product/wheres-waldo/) - [Cookie Deprecation 2](https://specificityinc.com/upcp_product/cookie-deprecation-2/) - [Cookie Deprecation](https://specificityinc.com/upcp_product/cookie-deprecation/) - [Ad Waste Statistic](https://specificityinc.com/upcp_product/ad-waste-statistic/) - [Eliminate Waste](https://specificityinc.com/upcp_product/eliminate-waste/)