Generated by Rank Math SEO, this is an llms.txt file designed to help LLMs better understand and index this website. # Specificity: Specificity uses proprietary human data, AI-powered audience modeling, and precision media to connect brands with real buyers across CTV, social, and digital channels. ## Sitemaps [XML Sitemap](https://specificityinc.com/sitemap_index.xml): Includes all crawlable and indexable pages. ## Posts - [Specificity Restructures to Build, Own and Ship AI Systems, Launches AI-Powered 360° Marketing Platform](https://specificityinc.com/news/specificity-restructures-to-build-own-and-ship-ai-systems-launches-ai-powered-360-marketing-platform/): Specificity, Inc. (OTCMKTS:SPTY)SARASOTA, FL, UNITED STATES, September 23, 2026 /EINPresswire.com/ -- Specificity (OTCID: SPTY) today announced expanded commercial packaging of AIS2L (AI Speed-to-Lead), building on its June 25, 2026 launch of a TCPA-compliant speed-to-lead AI voice platform and agentic AI stack. AIS2L is a fully turnkey 360° marketing platform designed to identify and test audiences, select channels and buy media, optimize performance in real time, and deliver the agency work brands expect: branding, creative development, offer creation, and testing. - [Why Platform Data Resolution Is Broken: The Case for Human-Verified Traffic and Real Buyer Intent](https://specificityinc.com/digital-marketing/why-platform-data-resolution-is-broken/): Your platform dashboard says the campaign performed. Impressions delivered. Clicks recorded. Audience segments matched. The numbers look clean. - [Top Digital Ad Agencies for Connected TV and Programmatic Advertising in 2026](https://specificityinc.com/digital-marketing/top-digital-ad-agencies-for-connected-tv-and-programmatic-advertising-in-2026/): Connected TV advertising has moved well past the "emerging channel" label. US CTV ad spend is projected to hit $37.95 billion in 2026, making it one of the most significant line items in digital media planning. For marketing directors and VPs managing mid-market budgets, that growth cuts both ways — more inventory and reach on one side, more complexity and exposure to wasted spend on the other. - [Specificity Reports 32% Sequential Revenue Growth in Q2 2026 as Speed-to-Lead Technology Adds New Revenue](https://specificityinc.com/news/specificity-reports-32-sequential-revenue-growth-in-q2-2026-as-speed-to-lead-technology-adds-new-revenue/): Expanding commercialization of Specificity’s AI-driven Speed-to-Lead technology as the Company enters the early stages of its broader rollout - [Best Managed Digital Advertising Agencies for Multi-Channel Campaigns in 2025](https://specificityinc.com/uncategorized/best-managed-digital-advertising-agencies-for-multi-channel-campaigns-in-2025/): If you're a VP of Marketing or Marketing Director running campaigns across five or more channels, you already know the coordination problem. There's a PPC agency, a social vendor, a programmatic DSP, maybe a CTV partner — and none of them are talking to each other. Attribution is a mess. Fraud is invisible. And your board wants cleaner numbers. - [The National Law Review: “Specificity Advances Agentic AI Speed-to-Lead Technology With Consumer Permission Architecture Built for TCPA Compliance”](https://specificityinc.com/news/the-national-law-review-specificity-advances-agentic-ai-speed-to-lead-technology-with-consumer-permission-architecture-built-for-tcpa-compliance/): New permission-based technology links consumer intent to agentic voice engagement while allowing consumers to control the level and purpose of their interaction - [Specificity, Inc. Receives Good Standing Confirmations from Note Holders; No Pending Conversions or Default](https://specificityinc.com/news/specificity-inc-receives-good-standing-confirmations-from-note-holders-no-pending-conversions-or-default/): Reassures Investors and Market Makers: No Threat of Dilution - [Specificity Deploys Agentic AI Stack and Launches TCPA Compliant Speed-to-Lead Voice Platform](https://specificityinc.com/news/specificity-deploys-agentic-ai-stack-and-launches-tcpa-compliant-speed-to-lead-voice-platform/): Publicly traded digital marketing and ad tech firm becomes one of the first to combine verified-human ad delivery with a legally compliant AI voice opt-in framework, setting a new standard for lead conversion. - [Where Your Ad Budget Really Goes: Agency Truths Revealed](https://specificityinc.com/digital-marketing/where-your-ad-budget-really-goes-agency-truths-revealed/): Over $100 billion in global advertising spend is projected to be lost to fraud this year. While your agency presents polished reports filled with... - [Ad Attribution Explained: Tracking the Path to Conversion](https://specificityinc.com/digital-marketing/ad-attribution-explained-tracking-the-path-to-conversion/): Your marketing dashboards are essentially a work of fiction designed to justify their own existence. You've likely seen Meta claim a high ROAS while... - [Viewability Metrics vs. Human Traffic: The Executive Guide to Real ROI in 2026](https://specificityinc.com/digital-marketing/viewability-metrics-vs-human-traffic-the-executive-guide-to-real-roi-in-2026/): Global losses from digital advertising fraud are projected to exceed $100 billion this year, even as brands report record-high viewability scores.... - [How to Prove Marketing ROI to Your CEO: The Executive Framework for Strategic Dominance](https://specificityinc.com/digital-marketing/how-to-prove-marketing-roi-to-your-ceo-the-executive-framework-for-strategic-dominance/): Only 36% of marketers can accurately measure their marketing ROI, and 47% struggle to attribute revenue across complex, multi-channel environments.... - [Programmatic Ad Fraud Solutions in 2026: The Executive Guide to Strategic Dominance](https://specificityinc.com/digital-marketing/programmatic-ad-fraud-solutions-in-2026-the-executive-guide-to-strategic-dominance/): In 2026, global ad fraud losses have climbed to a staggering $100.2 billion, representing a direct siphoning of your growth capital. Sophisticated... - [Human Traffic Verification Services: Eliminating Ad Fraud in 2026](https://specificityinc.com/digital-marketing/human-traffic-verification-services-eliminating-ad-fraud-in-2026/): Analysts project that digital advertising fraud will drain over $100 billion from global marketing budgets in 2026. This isn't just a rounding error;... - [Brand Safety in Programmatic Advertising: Beyond Filters to Strategic Dominance](https://specificityinc.com/digital-marketing/brand-safety-in-programmatic-advertising-beyond-filters-to-strategic-dominance/): Over 20% of all programmatic traffic is currently classified as invalid, fueling a global ad fraud crisis that drains up to $120 billion from... - [Ad Spend Waste Calculator: Quantifying the Cost of Low-Intent Traffic](https://specificityinc.com/digital-marketing/ad-spend-waste-calculator-quantifying-the-cost-of-low-intent-traffic/): In 2025, programmatic ad waste surged to $26.8 billion, a 34% increase in capital lost to the ad tech supply chain in just two years. This isn't a... - [How to Detect Invalid Traffic: A Strategic Guide to Eliminating Ad Waste (2026)](https://specificityinc.com/digital-marketing/how-to-detect-invalid-traffic-a-strategic-guide-to-eliminating-ad-waste-2026/): In 2026, malicious bots account for 37% of all web traffic, driving global ad fraud losses toward a staggering $133 billion. You aren't just losing... - [Marketing Reporting That Executives Understand: A Guide to Strategic Clarity](https://specificityinc.com/digital-marketing/marketing-reporting-that-executives-understand-a-guide-to-strategic-clarity/): Recent data indicates 73% of CMOs are increasing their analytics spend, yet most executive teams still treat marketing reports as background noise.... - [Ad Verification Companies Comparison: Why Algorithms Alone Fail in 2026](https://specificityinc.com/digital-marketing/ad-verification-companies-comparison-why-algorithms-alone-fail-in-2026/): Digital ad fraud is projected to exceed $100 billion globally in 2026, yet most brands still rely on legacy algorithms that fail to stop... - [Preventing Ad Spend Waste on Fake Traffic: The Executive Guide to Human-Verified Growth](https://specificityinc.com/digital-marketing/preventing-ad-spend-waste-on-fake-traffic-the-executive-guide-to-human-verified-growth/): Global ad fraud losses are projected to reach $100.2 billion in 2026, a staggering figure that represents a direct hit to your bottom line.... - [How to Prevent Ad Fraud on Social Media: The 2026 Strategic Playbook](https://specificityinc.com/digital-marketing/how-to-prevent-ad-fraud-on-social-media-the-2026-strategic-playbook/): Digital advertising fraud is projected to exceed $100 billion globally in 2026, yet many organizations continue to accept a 20.64% average invalid... - [How to Stop Paying for Bot Traffic: The 2026 Executive Guide to Ad Fraud Eradication](https://specificityinc.com/digital-marketing/how-to-stop-paying-for-bot-traffic-the-2026-executive-guide-to-ad-fraud-eradication/): Your current ad strategy is likely subsidizing botnets. Traditional ad inventory is saturated with non-human entities that drain your capital without... - [Measuring CTV Ad Effectiveness: The Definitive Guide to High-Intent Attribution](https://specificityinc.com/digital-marketing/measuring-ctv-ad-effectiveness-the-definitive-guide-to-high-intent-attribution/): Eighteen percent of CTV traffic is currently lost to fraud, making it the most compromised channel in the digital ecosystem as of 2026. With U.S. CTV... - [Filling the Sales Pipeline with Qualified Leads: A Strategic Framework for 2026](https://specificityinc.com/digital-marketing/filling-the-sales-pipeline-with-qualified-leads-a-strategic-framework-for-2026/): Only 24% of sales professionals are exceeding their annual quotas in 2026, a direct consequence of buying committees expanding to 11 stakeholders and... - [B2B CTV Advertising Case Studies: Driving High-Intent Performance in 2026](https://specificityinc.com/digital-marketing/b2b-ctv-advertising-case-studies-driving-high-intent-performance-in-2026/): By mid-2026, 73% of B2B organizations have already integrated Connected TV into their core performance marketing stacks. This shift is fueled by a... - [The Consequences of Click Fraud on Analytics: Beyond the Wasted Ad Spend](https://specificityinc.com/digital-marketing/the-consequences-of-click-fraud-on-analytics-beyond-the-wasted-ad-spend/): 37% of your web traffic is currently generated by malicious bots, yet most executive leadership teams still treat click fraud as a minor budget leak.... - [Reducing Lead Generation Fraud: The 2026 Guide to Intent-Based Precision](https://specificityinc.com/digital-marketing/reducing-lead-generation-fraud-the-2026-guide-to-intent-based-precision/): Thirty percent of leads acquired from third-party vendors in 2026 are outright fraudulent. This isn't a minor margin of error; it's a systematic... - [Click Fraud Prevention Software: Eliminating Waste in High-Stakes Digital Campaigns](https://specificityinc.com/digital-marketing/click-fraud-prevention-software-eliminating-waste-in-high-stakes-digital-campaigns/): Did you know that as of 2024, bots officially outnumbered humans on the internet, accounting for 51% of all web traffic? For high-stakes advertisers,... - [Beyond Broad Tactics: The High-Intent Strategy for HVAC Lead Generation in 2026](https://specificityinc.com/digital-marketing/beyond-broad-tactics-the-high-intent-strategy-for-hvac-lead-generation-in-2026/): U.S. Connected TV advertising spend is projected to reach $38 billion in 2026. This massive shift in capital proves that the era of broad,... - [Signs of Ad Fraud in Analytics: The 2026 Strategic Audit Checklist](https://specificityinc.com/digital-marketing/signs-of-ad-fraud-in-analytics-the-2026-strategic-audit-checklist/): Globally, one in every five ad impressions in Q1 2026 was a ghost; a non-human interaction engineered to drain your budget. While the industry... - [Omnichannel Advertising Strategy in 2026: Architecting High-Intent Funnels for Strategic Dominance](https://specificityinc.com/digital-marketing/omnichannel-advertising-strategy-in-2026-architecting-high-intent-funnels-for-strategic-dominance/): 67.3% of consumers will abandon your brand after encountering just two contradictory messages. In an era where 81.4% of buyers demand seamless... - [Local Service Ads Strategy: Reducing Spend Waste Through Intent-Based Marketing](https://specificityinc.com/digital-marketing/local-service-ads-strategy-reducing-spend-waste-through-intent-based-marketing/): The Google Verified blue checkmark isn't a badge of honor; it's a license for Google to bill you for every curious caller who isn't ready to hire.... - [High Bounce Rate But No Conversions? Your Precision Strategy is Failing](https://specificityinc.com/digital-marketing/high-bounce-rate-but-no-conversions-your-precision-strategy-is-failing/): Did you know that as of April 2026, automated bots account for 53% of all online activity, officially surpassing human traffic for the first time in... - [Homeowner Targeting Strategies: Dominating the Market with Consumer Intent Data in 2026](https://specificityinc.com/digital-marketing/homeowner-targeting-strategies-dominating-the-market-with-consumer-intent-data-in-2026/): In 2026, targeting "homeowners" based on their interest in interior design pages is a $203 billion mistake. With programmatic spending surging and... - [Consumer Intent Data: The Precision Engine for B2C Marketing Strategies in 2026](https://specificityinc.com/digital-marketing/consumer-intent-data-the-precision-engine-for-b2c-marketing-strategies-in-2026/): Traditional broad-stroke targeting is a relic that currently wastes up to 30% of average digital ad budgets on bot traffic and unverified leads.... - [How to Identify Bot Traffic in Google Analytics: The 2026 Precision Audit](https://specificityinc.com/digital-marketing/how-to-identify-bot-traffic-in-google-analytics-the-2026-precision-audit/): Recent data from the 2024 Cybersecurity and Infrastructure Security Agency reports indicate that automated scripts now account for 47.4% of all... - [Consumer Intent Data & Audience Targeting: The 2026 Strategy for Strategic Dominance](https://specificityinc.com/digital-marketing/consumer-intent-data-audience-targeting-the-2026-strategy-for-strategic-dominance/): Broad demographic targeting is the fastest way to incinerate a 2026 marketing budget. If you're still chasing personas based on age or job title,... - [Beyond the Walled Garden: Mastering In-Market Audiences and Intent Data in 2026](https://specificityinc.com/digital-marketing/beyond-the-walled-garden-mastering-in-market-audiences-and-intent-data-in-2026/): Your B2B marketing budget is likely subsidizing Google's bottom line rather than your own pipeline. By 2026, relying on google audience targeting is... - [Reducing Customer Acquisition Cost with Programmatic: The 2026 Precision Playbook](https://specificityinc.com/digital-marketing/reducing-customer-acquisition-cost-with-programmatic-the-2026-precision-playbook/): The era of cheap leads on walled-garden platforms ended in 2023 when B2B acquisition costs spiked by 22% across major digital channels. If your... - [Why Is My Ad CPA So High? The Shift to Intent-Based Targeting in 2026](https://specificityinc.com/digital-marketing/why-is-my-ad-cpa-so-high-the-shift-to-intent-based-targeting-in-2026/): Your current advertising strategy is a financial leak that likely increased your customer acquisition costs by 42% since early 2024. The era of... - [The Bot Problem in Digital Advertising (And What It’s Costing You)](https://specificityinc.com/digital-marketing/the-bot-problem-in-digital-advertising-and-what-its-costing-you/): The $63 Billion Drain: Impact of Invalid Traffic on Digital Advertising ROI in 2026 By 2026, global advertising fraud will siphon $63 billion from... - [Bot Traffic in 2026: The Silent Killer of Your Marketing ROI](https://specificityinc.com/digital-marketing/bot-traffic-in-2026-the-silent-killer-of-your-marketing-roi/): The 2024 Juniper Research report confirmed that ad fraud, fueled primarily by bot traffic, siphoned $84 billion from global marketing budgets. By... - [How to Stop Paying for Fake Clicks: The Precision Guide to Purging Ad Fraud](https://specificityinc.com/digital-marketing/how-to-stop-paying-for-fake-clicks-the-precision-guide-to-purging-ad-fraud/): Juniper Research confirms that ad fraud siphoned $84 billion from global marketing budgets in 2023. This isn't just a technical glitch; it's a... - [CTV Advertising in 2026: The Precision Engine for Strategic Growth](https://specificityinc.com/digital-marketing/ctv-advertising-in-2026-the-precision-engine-for-strategic-growth/): Traditional television advertising is a relic of the shotgun era. If you're still targeting "adults 18 to 49" through ctv advertising, you're... - [TV and Commercials: A Strategic Guide for Modern Marketers in 2026](https://specificityinc.com/digital-marketing/tv-and-commercials-a-strategic-guide-for-modern-marketers-in-2026/): What if the marketing channel you've been treating as a relic could deliver the highest ROI in your 2026 media mix? While 73% of B2B marketers... - [Stopping Ad Fraud in 2026: The Strategic Move from Detection to Prevention](https://specificityinc.com/digital-marketing/stopping-ad-fraud-in-2026-the-strategic-move-from-detection-to-prevention/): Your current fraud detection software is a permission slip for bots to steal your budget. In 2023, global ad fraud drained $84 billion from marketing... - [Programmatic Display Ads in 2026: The Definitive Guide to High-Intent Precision](https://specificityinc.com/digital-marketing/programmatic-display-ads-in-2026-the-definitive-guide-to-high-intent-precision/): Global ad fraud is projected to siphon $172 billion from digital budgets by 2028 according to Juniper Research, which means the average B2B firm... - [Instagram Advertising in 2026: Precision-Targeting for Strategic Dominance](https://specificityinc.com/digital-marketing/instagram-advertising-in-2026-precision-targeting-for-strategic-dominance/): Most B2B marketing on Instagram is a multi-billion dollar exercise in vanity metrics that yields zero attributable revenue. A 2025 industry audit... - [Social Media Advertising in 2026: The Strategic Guide to High-Intent Precision](https://specificityinc.com/digital-marketing/social-media-advertising-in-2026-the-strategic-guide-to-high-intent-precision/): Ninety-two percent of B2B marketing budgets allocated to social media advertising in 2025 were effectively incinerated on bot traffic and window... - [Demand Gen in 2026: The Strategic Offensive for Market Dominance](https://specificityinc.com/digital-marketing/demand-gen-in-2026-the-strategic-offensive-for-market-dominance/): Your current demand gen strategy is likely hemorrhaging 42% of its budget on non-human traffic and low-intent clicks that will never reach a C-suite... ## Pages - [Christine Allen](https://specificityinc.com/christine-allen/): Originally from Brooklyn, New York, Christine is an award-winning sales and business development professional with a proven record of driving growth, developing new markets. Her expertise in sales, marketing, and account management is grounded in a genuine commitment to client success and long-term partnerships. - [Free Evaluation](https://specificityinc.com/free-evaluation/): The quiz showed you how fake leads, bot traffic, slow follow-up and poor AI visibility can quietly drain growth. Your free evaluation turns those lessons into a clear action plan. - [The Power of AI](https://specificityinc.com/the-power-of-ai/): Powered by Specificity · AIS2L (AI Speed-to-Lead) - [Speed To Lead](https://specificityinc.com/speed-to-lead/): AIS2L (AI Speed-to-Lead) is our permission-based AI voice agent. It calls new leads within a minute and hands them to your team by live transfer or a booked calendar appointment. The AIS2L voice capability launched June 25, 2026. The full AIS2L platform has not launched yet. - [Parth Joshi](https://specificityinc.com/parth-joshi/): As Head of Paid Media & Performance at Specificity, Parth helps businesses grow through strategic digital advertising that delivers measurable results. His expertise lies in developing performance-driven marketing strategies focused on lead generation, customer acquisition, and maximizing return on ad spend. - [AEO Services](https://specificityinc.com/aeo-services/): Answer Engine Optimization (AEO) is the practice of structuring your content so that AI-powered platforms - ChatGPT, Google AI Overviews, Perplexity, Copilot, and others - surface your brand as the trusted answer when buyers ask questions related to your category. - [AI for Home Services](https://specificityinc.com/ai-for-home-services/): If you've ever heard the term 'adapt or die,' it has never been more relevant than it is today in marketing - especially for Home Service businesses. - [ChatGPT Ads for Home Services](https://specificityinc.com/chatgpt-ads-for-home-services/): Specificity delivers exclusive, high-intent homeowner leads directly to HVAC, plumbing, roofing, and electrical businesses - no shared lists, no time-wasters, no guesswork. - [ChatGPT Ads](https://specificityinc.com/solutions/chatgpt-ads/): ChatGPT Ads are a new category of AI-native advertising that places your brand's message directly inside ChatGPT's conversational responses. As AI-powered search replaces traditional web browsing for millions of buyers, ChatGPT Ads position your brand where intent is highest - at the exact moment someone is asking about a product, service, or solution like yours. - [Jackson Boisvert](https://specificityinc.com/jackson-boisvert/): Jackson Boisvert brings a blend of creativity, strategy, and communication expertise to his role as a Client Services Manager. His work focuses on developing impactful marketing campaigns, compelling content, and digital strategies that strengthen brand presence and support business growth. With a background in Communication and Media Production from Stockton University, Jackson combines strong storytelling skills with a results-oriented mindset to create marketing initiatives that engage audiences and deliver value. He is passionate about helping businesses communicate their message effectively and build lasting connections with their customers. - [Case Studies](https://specificityinc.com/case-studies-2/): Case Studies - [About Us](https://specificityinc.com/about-us/): You'll love everything about working with our team. We get excited because we're really into what we do! And frankly, you will be too! We kick ass and we're ready to start kicking ass for you! - [Hybrid Technology](https://specificityinc.com/hybrid/): There are two parts- understanding your audience and then making sure you are actually targeting that audience. If you are building out your data on each platform separately you are most likely talking to different audiences- wasting spend since you are not saturating the audience as a whole. - [Technology](https://specificityinc.com/technology/): Specificity builds bot-free marketing audiences outside of Big Tech platforms-using identity infrastructure that ensures brands reach real humans, not artificial users. - [Reviews](https://specificityinc.com/reviews/): Jack and the Collegiate Racing Series team have loved working with Specificity! - [Specificity Homepage](https://specificityinc.com/): We combine creative strategy, verified data, and smart technology to help brands connect with real people - not inflated audiences or wasted impressions. - [Big Tech’s Bot Problem, Exposed](https://specificityinc.com/big-techs-bot-problem-exposed/): Watch Now - [Leonard Braumberger](https://specificityinc.com/leonard-braumberger/): Leonard Braumberger brings four decades of proven commercial leadership across communications, digital marketing, and strategic business development to drive revenue growth for emerging marketing and SaaS organizations. His trajectory from Creative Director at a national Canadian news network to founder of a successful U.S. marketing agency demonstrates the entrepreneurial mindset and operational expertise essential for scaling commercial operations in competitive technology markets. - [Investor Update](https://specificityinc.com/investor-update/): Learn more about SPTY stock on OTC Markets, or contact us for more information. - [Redefining AdTech](https://specificityinc.com/redefining-adtech/): Specificity is Transforming the AdTech Space View or download our informative slide deck below. Click Here to Download - [Specificity Signs LOI with Blackpearl](https://specificityinc.com/specificity-signs-loi-with-blackpearl/): Learn more about SPTY stock on OTC Markets, or contact us for more information. - [Robert Fedder](https://specificityinc.com/robert-fedder/): Robert Fedder is a seasoned C-level executive with over 30 years of experience leading performance improvement, growth, and business transformation initiatives across global markets. With a strong foundation in sales, marketing, and operational innovation, Robert brings a strategic focus on leveraging technology and emerging business disruptors to drive competitive advantage and sustainable results.Throughout his career, Robert has held senior leadership positions across major multinational corporations and high-growth technology ventures. His global experience includes in-country leadership roles across Europe, the United States, Australia, and Southeast Asia.Robert's extensive career highlights include: - [Opt Out Form](https://specificityinc.com/opt-out-form/) - [Contact- Shareholder double opt-in](https://specificityinc.com/shareholder-opt-in/): Shareholder Opt-In for Updates Please submit your information below This is to ensure we have your most up to date contact information, so you will be notified of all company updates and announcements! Company Info Google map directions - [Press](https://specificityinc.com/press/): We have not only survived, but have come through the Borgers fraud stronger, ready to scale and ready to raise capital for scale. - [30 Days of Specificity](https://specificityinc.com/30-days-of-specificity/): A detailed look at what you'll get in 30 days with Specificity. - [Mary Steele](https://specificityinc.com/mary-steele/): With a sharp eye for strategy and a flair for the unexpected, Mary Steele leads the creative charge at Specificity. As Creative Director, she blends data-driven insights with bold storytelling to build campaigns that not only capture attention-but convert. - [Chris Gruening](https://specificityinc.com/chris-gruening/): As Vice President of Client Services at Specificity, Chris brings nearly two decades of marketing and client service expertise to the forefront of innovation and execution. He plays a critical dual role-leading internal teams with clarity and purpose while also cultivating strong, strategic partnerships with clients. - [Richard Berry](https://specificityinc.com/richard-berry/): Richard L. Berry, III is an experienced start-up and business builder with 30+ years of successful entrepreneurial ventures in various industries and markets. Driving sales and revenues, leading operations teams, opening new markets, finding niches and unmet market needs, and filling them with unique products and technologies is where he finds the most challenge and fulfillment. - [Specificity Wins](https://specificityinc.com/spty-wins/): We partnered with CRS (Collegiate Racing Series) to help fuel their mission: connect student drivers with real racing opportunities, grow a vibrant community of motorsports fans, and attract strategic brand partners. - [Advisors](https://specificityinc.com/advisors/): Your brand needs awareness and your business needs conversions. Solving for both is not only possible but is functionally necessary for growth. Take the next step and schedule a meeting with us and learn what we can do to tell your brand's story to the right audiences at the right time. - [Copy of Contact- video campaign](https://specificityinc.com/contact-video/): Want to learn more? Get in touch! Get on our Calendar! Precision drives results Get clear, get focused, and achieve more with tailored solutions that leave no room for guesswork. Take action today. Contact us to learn more! Contact Us Schedule a FREE 30-minute conversation below! Company Info Google map directions - [Video](https://specificityinc.com/video/): Your brand needs awareness and your business needs conversions. Solving for both is not only possible but is functionally necessary for growth. Take the next step and schedule a meeting with us and learn what we can do to tell your brand's story to the right audiences at the right time. - [Meet With Us](https://specificityinc.com/meet-with-us/): Your brand needs awareness and your business needs conversions. Solving for both is not only possible but is functionally necessary for growth. Take the next step and schedule a meeting with us and learn what we can do to tell your brand's story to the right audiences at the right time. - [Specificity’s TV Advertising Revolution](https://specificityinc.com/specificitys-tv-advertising-revolution/): TV advertising has traditionally been a powerful but cumbersome medium-high production costs, lengthy contracts, and massive spend commitments often made it inaccessible or inefficient for many brands. Specificity's innovative approach to connected TV (CTV) advertising changes all that, delivering the impact of TV with the precision, flexibility, and measurability of digital marketing. Your query highlights how Specificity targets in-market audiences, eliminates waste, and simplifies the process with a flat-cost, turn-key model. Let's dive into how this approach works and why it's a significant advancement over traditional TV advertising. - [Connected TV](https://specificityinc.com/connected-tv/): Say goodbye to wasted ad dollars on traditional TV. Specificity's Connected TV (CTV) solution delivers targeted ads to real people, not broad demographics. Traditional TV casts a wide (and expensive) net, but with CTV, you reach the right audience at the right time-without paying for viewers who will never convert. - [Digital Campaign Manager – DSP & CTV Specialist](https://specificityinc.com/careers/digital-campaign-manager-job-description/): We are seeking an experienced and results-driven Digital Campaign Manager with expertise in DSP digital display ad campaign management. The ideal candidate will have a deep understanding of impressions, reach, frequency, and client budget optimization to maximize ad spend and deliver targeted conversions. - [Home Services](https://specificityinc.com/home-services/): Specificity for Home Services Specializing in cost-effective lead generation for home service clients nationwide. Quit wasting your spend on bot traffic. Guaranteed to Reach Actual Humans More Cost-Effective than PPC and Lead Aggregators You Own the Data BOOK A MEETING NOW If you're using any of these competitors, then we need to talk asap: - [Capital Markets](https://specificityinc.com/raising-capital/): This slide deck walks you through a tested and proven strategy that delivers results every single month. Look through it and schedule a call so we can share how this can accomplish your capital market goals! - [Schedule a Call](https://specificityinc.com/schedule-a-call/): A new hybrid model for marketing. Simplify your strategy, amplify your results. https://www.specificityinc.com/wp-content/uploads/2024/02/Ad-Waste-v1_CTV.mp4 The world's only accessible first party data graph. Specificity stands as the pioneer, offering exclusive access to first-party data graphing. With its unique accessibility, it not only redefines data visualization but also sets a new standard for comprehensive insights, empowering businesses to make informed decisions grounded in precise, granular data. AdTech issues we solve: Bot Traffic 56% of all online ads are never seen by a human We START with signal verified data immediately cutting out bots Ad Waste $66 billion of ad spend was wasted due to click fraud and ad fraud Ads are deployed only to our data ensuring no spend is wasted on click or ad fraud Cookie Deprecation Up to 60% of the market has lost targeting behaviors with the major cookie deprecation changes still ahead. We can still granularly target audiences and resolve your data for remarketing, and to build you a first party data set. Audience ID Accuracy Inaccurate data means wasted budget, targeting the wrong people, miss opportunities and communication breakdown. Our first party data graphing solves all of these problems - [Call](https://specificityinc.com/call/) - [Our Ads](https://specificityinc.com/our-ads/): Check out the artwork below to see examples of advertising we create and deploy for our own company. - [Click Fraud](https://specificityinc.com/click-fraud/): 22% of global ad spend was lost to ad fraud in 2023, and the numbers are only rising. - [Services](https://specificityinc.com/solutions/): We use verified human data and intent-driven targeting to power smarter marketing, reduce waste, and deliver outcomes that actually matter. - [Audience ID](https://specificityinc.com/audience-id/): Inaccurate data can have several significant implications for your audience, impacting their experience and perception in various ways: - [Cookie Deprecation](https://specificityinc.com/cookie-deprecation/): According to the Interactive Advertising Bureau (IAB), the market has already lost approximately 50-60% of the signal fidelity from third-party identifiers due to actions from other platforms (like Apple, Firefox, etc) - [Ad Waste](https://specificityinc.com/ad-waste/): In the dynamic world of online advertising, the success of your campaigns hinges on precision and efficiency. At Specificity, we understand the critical role that accurate data paired with the right placements play in determining your campaign's success. - [Bot Traffic](https://specificityinc.com/bot-traffic/): In 2022 alone click fraud cost an estimated $44 BILLION in ad spend and 14% of all PPC campaign clicks are estimated to be fraud from bad BigTech and BigSocials data. - [Demand Gen](https://specificityinc.com/demand-gen/): Cheaper media for saturation and enriched media for conversion. ## Templates - [Home Services](https://specificityinc.com/fl-builder-template/home-services/) - [CTV](https://specificityinc.com/fl-builder-template/ctv/) - [Review Feature](https://specificityinc.com/fl-builder-template/review-feature/) - [CTA 2026](https://specificityinc.com/fl-builder-template/cta-2026/) - [Case Studies](https://specificityinc.com/fl-builder-template/case-studies/) - [About Specificity](https://specificityinc.com/fl-builder-template/about-specificity/) - [Website Resolution](https://specificityinc.com/fl-builder-template/website-resolution/) - [Hybrid Model](https://specificityinc.com/fl-builder-template/hybrid-model-2/) - [Technology Page](https://specificityinc.com/fl-builder-template/technology-page/) - [Message From CEO](https://specificityinc.com/fl-builder-template/message-from-ceo/) - [Slide Deck Download Row](https://specificityinc.com/fl-builder-template/slide-deck-download-row/) - [video row full width](https://specificityinc.com/fl-builder-template/video-row-full-width/) - [Testimonial feature row](https://specificityinc.com/fl-builder-template/testimonial-feature-row/) - [Video Hero](https://specificityinc.com/fl-builder-template/video-hero/) - [Marketing Flow](https://specificityinc.com/fl-builder-template/marketing-flow/) - [Hybrid Model – 2 column row](https://specificityinc.com/fl-builder-template/hybrid-model-2-column-row/) - [Stat Circles Mobile](https://specificityinc.com/fl-builder-template/stat-circles-mobile/) - [Stat Circles](https://specificityinc.com/fl-builder-template/stat-circles/) - [CTV Row](https://specificityinc.com/fl-builder-template/ctv-row/) - [Hybrid Model](https://specificityinc.com/fl-builder-template/hybrid-model/) - [8 Part Series](https://specificityinc.com/fl-builder-template/8-part-series/) - [Rene Callout](https://specificityinc.com/fl-builder-template/rene-callout/) - [Team Member Bio Page Template](https://specificityinc.com/fl-builder-template/team-member-bio-page-template-2/) - [Bot Problem Hero](https://specificityinc.com/fl-builder-template/bot-problem-hero/) - [CRS Case study](https://specificityinc.com/fl-builder-template/crs-case-study/) - [SPTY making huge moves](https://specificityinc.com/fl-builder-template/spty-making-huge-moves/) - [Redefining AdTech Download](https://specificityinc.com/fl-builder-template/redefining-adtech-download/): Find out why Jason Wood, Specificity's Founder and Chairman thinks SPTY is one of the most undervalued stocks on the market. DOWNLOAD NOW - [Video Testimonials](https://specificityinc.com/fl-builder-template/video-testimonials/) - [30 Days Of](https://specificityinc.com/fl-builder-template/30-days-of/) - [Home Page 5-30-25](https://specificityinc.com/fl-builder-template/home-page-5-30-25/) - [meet with us lander](https://specificityinc.com/fl-builder-template/meet-with-us-lander/) - [We brought you here on purpose](https://specificityinc.com/fl-builder-template/we-brought-you-here-on-purpose/) - [Privacy Policy Footer for landing pages](https://specificityinc.com/fl-builder-template/privacy-policy-footer-for-landing-pages/): © 2026 Specificity Inc.. All Rights Reserved. Privacy Policy | Terms & Conditions - [Scroll stacking cards mobile](https://specificityinc.com/fl-builder-template/scroll-stacking-cards-mobile/) - [Scroll stacking cards](https://specificityinc.com/fl-builder-template/scroll-stacking-cards/) - [News, Updates & Blogs](https://specificityinc.com/fl-builder-template/news-updates-blogs-2/) - [Home Services Competitors row](https://specificityinc.com/fl-builder-template/home-services-competitors-row/) - [Home Page (old) 10-2-24](https://specificityinc.com/fl-builder-template/home-page-old-10-2-24/) - [Home Revise 10-2-24](https://specificityinc.com/fl-builder-template/home-revise-10-2-24/) - [Stacking Cards Row](https://specificityinc.com/fl-builder-template/stacking-cards-row/) - [test-sticky-row](https://specificityinc.com/fl-builder-template/test-sticky-row/) - [1st Party Data Row](https://specificityinc.com/fl-builder-template/1st-party-data-row/) - [Reg A hero](https://specificityinc.com/fl-builder-template/reg-a-hero/): IR Firms have made their money owning the data and not sharing the information with the CEOs. With Put-Thru's tech stack, we can go after intent data, resolve the traffic to your site and you will be able to look at that resolved data and OWN it! - [Client Reviews Slider](https://specificityinc.com/fl-builder-template/client-reviews-slider/) - [As Seen in – small](https://specificityinc.com/fl-builder-template/as-seen-in-small/) - [1st Party Data](https://specificityinc.com/fl-builder-template/1st-party-data/) - [testimonials-mobile](https://specificityinc.com/fl-builder-template/testimonials-mobile/) - [Specificity is just different.](https://specificityinc.com/fl-builder-template/specificity-is-just-different/) - [Old Homepg pre march 2024](https://specificityinc.com/fl-builder-template/old-homepg-pre-march-2024/) - [New Homepg 3.6.24](https://specificityinc.com/fl-builder-template/new-homepg-3-6-24/) ## - [Why Choose Specificity](https://specificityinc.com/?p=5784): https://www.specificityinc.com/wp-content/uploads/2024/03/Why-Choose-Specificity_.mp4 - [Where’s Waldo](https://specificityinc.com/?p=5781) - [Cookie Deprecation 2](https://specificityinc.com/?p=5779) - [Cookie Deprecation](https://specificityinc.com/?p=5776) - [Ad Waste Statistic](https://specificityinc.com/?p=5774) - [Eliminate Waste](https://specificityinc.com/?p=5769) # Specificity > Specificity is a digital marketing agency and ad-tech operator. We help businesses get better lead generation, better marketing ROI, and better campaign results with verified-human traffic and speed-to-lead. - Website: https://specificityinc.com - Contact: https://specificityinc.com/contact/ - Email: info@specificityinc.com - Phone: 941-340-7331 - Address: 8429 Lorraine Rd, Suite 377, Lakewood Ranch, FL 34202, United States - Never use street 8249. ## Who we are We typically work with $3-50 million businesses that already buy ads, and with larger companies. Nationwide. Office in Lakewood Ranch, Florida. Do not invent city pages. ## Product: AIS2L (AI Speed-to-Lead) No trademark symbol. Voice launched June 25 2026. Full platform has not launched. Canonical: https://specificityinc.com/the-power-of-ai/ and https://specificityinc.com/speed-to-lead/ ## How to hire Call 941-340-7331. Email info@specificityinc.com. https://specificityinc.com/contact/