Technology Incubator

Integrated with Digital Marketing Capabilities


Alongside of our Digital Marketing prowess, Specificity Inc. endeavors to acquire projects in a Digital Marketing space, fund their completion and market them to respective market places.

PickPocket™ is the first project that Specificity funded and launched combining our digital marketing abilities and resources along with our ability to aggressively leverage technology.


Unparalleled Targeting

Specificity Inc. targets audiences that are far more likely to convert and focuses your marketing spend on those people. We do this in several ways.


Location Based

It is now possible to target people visiting your competitors locations or places like concert venues, conferences & trade shows.

Search Based

Search Based Device ID Extraction lets you target people searching for specific things, while at the same time understanding who you're talking to.


Targeting domains relevant to your industry and business hits an audience based on the websites they visit.

Pre-selected Audiences

Data matters. We build custom audiences based on virtually any variable you need; hobby, job title, demographics, etc.

How It All Works

So where do the ads show up? The short answer is everywhere. Your ads will infiltrate the entire digital landscape of the audience we target. While it starts with the device ID, we leverage cross device technology to target most users on their tablets, desktop computers (both personal and work), laptops, connected TVs, connected gaming systems and apps like Hulu and Netflix.

This provides the opportunity to deliver multiple impression through multiple devices and channels. On most devices, they populate via in-app display ads on most of the popular apps, display ads through the search browser and all of the social media channels. The difference is that our ads only target those we’ve identified as the perfect audience for you business. No waste whatsoever.



Smart Phones






Connected TV


Streaming Devices


Gaming Consoles


Why Device ID?

A device ID is the identifier of a smart phone and allows us to deliver ads in a myriad of ways. Deployment comes in many forms like in-app display ads, social media ads, display ads in browsers like Safari and Google Chrome. But the power of device ID targeting goes far beyond the smart phone. Cross device marketing allows us to also advertise on users’ tablets, desk top computers, laptops, smart TVs and services like Hulu and Netflix.

The power of device ID targeting is unmatched and offers the only opportunity to be so specific with audience identification while delivering ads across the entire digital landscape of the selected audience in a campaign. Device ID targeting offers a level of understanding no other digital strategy can deliver. It’s simply unmatched in the digital marketing world.

Track Results. Know Your ROI.

Specificity Inc. has a core belief that if you can’t track results, it probably isn’t working. We can track the actual conversion results of every campaign. That puts you in the driver’s seat of your marketing spend. That’s power. That’s also why we do not require a length of service contract. If it doesn’t work; fire us!

Our tracking is hyper specific.
We can track in a number of ways.


Foot Traffic Attribution

Once we pull an audience of device IDs, we can track how many of those device IDs physically visit your business and report back to you who those people are by address.

Conversion Matching

We provide clients data on their campaigns allowing us or you to match people we marketed to with the sales in a given month. Anyone with a calculator can determine the return on marketing spend.

E-commerce Conversion Tracking

Specificity follows visitors through the e-commerce process from ad click to conversion. We deliver reporting outlying exactly who converted from our ad delivery.

Specificity Inc. is now more than just intensely focused digital marketing strategy... we have also evolved into a technology incubator.

Real power is derived from fact-based analytics.

We strive to offer the most granular view of campaign performance and conversion tracking. That puts you in the driver’s seat.


If you're ready to see your business boom, contact us today to start talking strategy.